Market Satisfaction and Strategy Elements of Panera Bread (Coursework Sample)

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PANERA BREAD Case Analysis
Panera bread is a multinational company which deals with a national bakery-cafй establishing over 1, 504 cafes over the United States and Canada. The company is involved with sales of bread, salads, sandwiches and other items produced in bakeries. It has its headquarters located in Missouri, St. Louis (Panera 48). The company was at first known as St. Louis Bread Company and was founded by Ken Rosenthal. In this paper, analyse the strategies of the company, the position in terms of competition with rivals, overall situation and the financial analysis of the company. I will also present a set of recommendation for the company towards maintaining their position in the market and customer satisfaction.
Key strategy elements of Panera Bread Company
Panera bread has a well identified strategic approach of its marketing strategies. The company has consequently raised its quality service deliverance in terms of the environment of the stores, differentiation of products and provision of exceptional services (Panera Bread Company 25). The company has installed a comfortable environment for the clients which have continued to be appealing for dining experiences of the customers (Bradshaw 49). Installation of features such as fireplaces, warm lighting and evolvement of a quiet studying environment has boosted the satisfaction levels of the customers as well as placing it among the top competitors in the industry.
Panera bread also has a strategy whereby they produce fresh foods and of best quality which has improved the reputation and seriousness of their service delivery methods. The company has developed innovations in the products as well as persuasive advertising which have worked well in attracting more customers to the facility (Panera 51). The objective of the hotel is to provide customers with something which their rivals cannot offer in terms of quality and satisfaction level of the customers.
Another feature is incorporation of tangible features which act in a way of increasing the level of satisfaction of the customers with the products. The company introduced WI-FI in the restaurants which acted well in attracting more customers (Bradshaw 26).
Panera bread also introduced community services by participating in community development programs which have boosted the image of the company. The customers appreciate the good work by the company and therefore feel obligated to spend their money on the company (Panera Bread Company 29).
Five generic competitive strategies
Differentiation strategy- Panera bread has improved its differentiation strategies in order to be unique among the consumers. The management at Panera Bread Company have continuously developed strategies whereby the company continuous provide customers with satisfaction while at the same time ensuring customer satisfaction in terms of quality, comfort and essentially the price (Panera 53).
Cross-country research- the company has been involved in research where they have been able to