The Noble Beverage - Successful Non Alcoholic Drinks Company (Dissertation Sample)

NOBLE BEVERAGE COMPANY Noble Soda Company By (Name) The Name of the Class (Course) Professor (Tutor) The Name of the School (University) The City and State where it is located The Date TABLE OF CONTENTS EXECUTIVE SUMMARY…………………………………………………………....5 INTRODUCTION……………………………………………………………………..7 * Business description…………………………………………………………... * Vision………………………………………………………………………...... * Objectives……………………………………………………………………... * Keys to success………………………………………………………………… * Highlights of the company…………………………………………………...... OPERATIONAL PLAN………………………………………………………………10 * Business operation……………………………………………………….......... * The competitors……………………………………………………………….. * The customers…………………………………………………………………. TECHNOLOGY PLAN………………………………………………………….........14 * Bottling and canning…………………………………………………………… * Hazard prevention……………………………………………………………… MANAGEMENT & ORGANIZATION PLAN………………………………………18 * Functions of the management………………………………………………… * Key Management & Employees……………………………………………… * Board Members & Advisors…………………………………………………… * Management Structure & Style………………………………………………… MARKETING PLAN…………………………………………………………………22 * Product marketing……………………………………………………………… * The reason why the non-alcoholic beverage industry…………………………. is ruled by Coke and Pepsi…………………………………………………….. ETHICS AND SOCIAL RESPONSIBILITY PLAN…………………………………26 ENVIRONMENTAL IMPACTS……………………………………………………...28 * Water Assets ……………………………………………………………………. * Air Assets……………………………………………………………………….. * Clamour…………………………………………………………………………. * Negative challenges…………………………………………………………….. * Positive challenges……………………………………………………………… INDUSTRIAL ANALYSIS……………………………………………………………34 NOBLE BEVERAGE’S PLANS………………………………………………………36 References………………………………………………………………………………42 DIAGRAMS Global soft drink market size diagram………………………………………………….10 Flow diagram of Noble Soda production……………………………………………….15 Basic bottling operation flow chart……………………………………………………..16 Organizational chart stages……………………………………………………………...20 Governing board and management chart………………………………………………..20 Marketing plan diagram…………………………………………………………………24 Expenses due to environmental degradation diagram…………………………………...30 Critical success factors…………………………………………………………………..31 TABLES & GRAPHS Income statement………………………………………………………………………...32 Cash flow statement……………………………………………………………………..39 Balance sheet…………………………………………………………………………….40 Customer retention, turnover and acquisition graph……………………………………..12 EXECUTIVE SUMMARY The Noble Beverage Company which has been described in this plan is a venture that has been laid down by an individual who is dedicated and determined to bring change in the market of Non Alcoholic Beverages. The kind of knowledge that he has together with the passion he has portrayed will aid towards enhancing a strong foundation for our company. There is no doubt on the focus given to the quality of services which will be provided to the customers and those who will have the chance to put their investment for the growth of the company. There will also be an awesome promotion strategy which will be clearly sound and favourable to everyone. The projection of the profits will be $ 65,805,000 per annum while the gross margin of the returns will be put in the management of the company. The management will consist of the managing director as the top most superior who will oversee all the departments of management while the chairman will chair all the board meetings but the entire company will have the governing board and the chief executive officer as the premiers of the company. The investigations directed on Non-alcoholic refreshments has shown that this industry produces a yearly income of about $ 840.6 billion as of the year 2013 which implies that income could bend over in a few years down the line making it a trillion dollars in income. Because of the way that Americans, Asians, Africans and those from different races have a society of taking reviving beverages after each dinner along these lines giving this drink a higher shot of getting high benefits. Our company has a location that’s very desirable since it is based strategically in the Industrial Area. Our targeted potential customers are the malls, supermarkets, hypermarkets, wholesalers, retailers, and self-service stores. Our potential competitors are PepsiCo, Inc. (U.S.) and Coca-Cola Company (U.S.) among others. An advantage that our products will have over those of our competitors will be the fact that we have a formula which combines all of our customer’s needs. Prior to launching our company, there is a financial pan that we have in place forecasting for the period of the first year which is also a strong determinant of the projections in the next two years. A starting capital of $ 50,000,000 will be from the shares, owner contributions and loans amounting to $10,000,000. The net increase in cash at the end of the year will be $115,805,000. To recognize sections, advertisers look at purchasers' interests, tastes, inclinations, and financial qualities keeping in mind the end goal to decide their examples of utilization and how they will react to different promoting systems. This is the reason why all the investors and shareholders will have the potential of making big profits. INTRODUCTION The Noble Soda Company is a company which is going to have its operation locally and around the continent. The first drink that will be produced by this company will go by the name ‘Noble’. For a much faster growth, Noble Company will be a partnership organization which will not only advertise shareholding but also give room for selling and buying of shares. Though for a start, it will have all the decisions made by the owner, the reason why it is going to start on a level that would be limited geographically. Business description The Noble Beverage Company will provide soft drinks which will in no way have any kind of alcoholic substances but mixed fruits of different flavours. The main intention of coming up with this kind of beverage is to provide an affordable drink that is cheaper than other types of fruity drinks and beverages but has both functional and energy components. Vision Our main vision is to get the market for our products at relatively low prices than those of our competitors and provide people with healthy drinks. Objectives * To have a considerable market output. * To maintain a very strong and constant growth irrespective of the time of the year. * To have an increase in the rate at which customers are being satisfied. * During the first four or five years, the company will have had a triple growth with respect to its worth in the market. * To enhance a very strong foundation of research and development that would see the company come with various products. * To enhance job creation. Keys to success The keys to success of the company are going to be from the research and development of the products which will be designed to fit the needs of everyone globally. Research on the market demand and what remains unexploited will also be the main source of success. Therefore, with the achievement of these keys, Noble Soda will be an outrageously profitable non-alcoholic beverage producing company. Highlights of the company Fulfilling the needs of the market is one of the trickiest features of starting up a company. Therefore, for instance, to fulfil any kind of market needs, then the operation has to be started so that all the technical problems regarding the market demand can be realised. The realisation of these problems will enhance a quick growth to the company since there would be measures already put in place to counter them fast and quick. It is very in order to consider the fact that there are some products which are already in the market which have gained a considerable ground even though the competition is that stiff. We are just going to advantage of t...