Objectives for Improving Apple Organization's Internal Business Processes (Term Paper Sample)

Objectives for Improving Apple Organization’s Internal Business Processes
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Objectives for Improving Apple Organization’s Internal Business Processes
Internal business processes focus on all activities and key processes that are required in order for a company to excel in providing the value expected by the customers. Improving the organization’s internal business processes boosts the growth and productivity of the company. Improving the internal business processes helps the management to enact new interventions that affect the organization positively in terms of customer and financial outcomes. Improving organization’s internal business processes allows the organization to act on its mission and vision which are later converted into tangible actions and results into achievement of goals (Kaplan, 2001). Establishing good objectives helps a company move from motive to action. It is important to note that objectives are the general areas in which a company’s effort is directed in order to drive it into achieving its mission statement. Improving internal business processes helps a company in achieving acceptable and profitable goals and helps a company of its mission and vision, long-term health and ultimate survival (Kaplan, 1995).
Apple Inc. company is one of the largest companies in the world that deals with the designing, developing and selling consumer electronics, computer software, online services and personal computers. It serves under the technology hardware and equipment industrial sector. The mission statement of Apple Inc. states that it is committed to ensuring the highest standards of social responsibility in everything we they do. It ensures that companies that they do business with must provide safe working conditions, treat employees fairly, and use environmentally responsible manufacturing processes wherever Apple are made. The vision of Apple Inc. is to produce high quality, low cost, easy to use products that incorporate high technology for the individual. Apple Inc. is proving that high technology does not have to be intimidating for noncomputer experts. Apple company focuses on high quality innovations that are durable in comparison to other similar products in the market. The founders of Apple corporation were strict on high quality innovations and this has made Apple one of the best high-quality company in the world as far as technology is concerned (Laugesen, 2010).
Apple Inc. uses corporate strategies to enhance effective and efficient way of implementing actions for results in the Apple corporation by allowing smooth implementation with emphasis on maximum harmony and synchronization of ideas and actions. Apple has used this strategy to achieve better results more economically and efficiently. Corporate strategy has also enhanced the understanding of internal and external environments for Apple corporation. However, the objectives that can improve the internal business processes of Apple Inc. company can be grouped into operations management, customer management and regulatory and social objectives. Operational and financial management objective majors on improving asset utilization, supply chain management and improving other processes that produce and deliver products and services. Customer management objectives majors on improving, expanding and deepening relations, innovations of new products and services that enhance customer value. Lastly, regulatory and social objectives major on improving and establishing good relations with the external stakeholders and strengthening the processes that improve communities and the environment. The objectives clearly relate to Apple’s mission, vision and strategy of the organization (Lei, 2005).
The operational and financial management objective ensures the implementation or execution of strategies that contribute to the overall improvement of the company. Improving Apple’s company internal business processes using this objective will guarantee smooth and transparent cash flow, it will ensure increase in sales thus enhancing company’s growth and as well as increasing the market share of the company. The operational and financial objective will ensure that the company achieves and maintains its mission, vision and strategy. Financial management objectives signal commitment to achieving acceptable and profitable goals which enhance good cash flow, creditworthiness, earnings growth, an acceptable return on investment, divided growth and stock price appreciation (Zopounidis, 1999).
Customer management objective is concerned about how customers sees the Apple company. It allows the company to accurately measure the time required for the company to meet customers’ needs. Customer management objective enhances quality of products and services offered to customers by measuring and improving the quality of products and services that they produce (Ireland, 2007). The objective also measures and improves the performance of how Apple company’s products and services contribute to creating value for its customers as well as enhancing innovation. Customer management objective ensures the improvement of cost of goods and services being offered by Apple company in terms of not just the price but rather in terms of what cost does the customer get after finally using the product or service (Verhoef, 2010). The regulatory and social objective major on improving and establishing good relations with the external stakeholders and strengthening the processes that improve communities and the environment.
Objective

Measure

Target

Action

 Operations Management Process

It is associated with the daily operations of the company in production and distribution of goods to consumers. A test gets performed on the risks undertaken to ensure this objective.

  Maximizing yields through reduction of all overheads costs involved in the production process.
Minimizing risks involved by performing proper market research and ensuring goods attain required market standards.

Creating a strategy map for all the processes participating in the production and the means required to minimize these costs. It offers a sharp look at the internal process and the loopholes creating a demand.

 Customer Management Process

Involves processes required to create growth and proper relations with the customers. Customers hold significant power in the market than the suppliers. Hence, there is need to identify well the needs of the customers.

Customer selection: recognize the client's group your company and the attributes which attract them most to your product.
Customer acquisition: basic communication through interaction...