Two Reputable Sources for Brand-Name Marketing (Term Paper Sample)

Two reputable Sources for Brand-Name Marketing
1st Source evaluation:
Article title: “The acronym as a brand name: why choose it for the brand's naming, and why not choose it in any case?”
Authors` Names: Papp-Vary, Rita Lukacs and Arpad Ferenc
According to the scholars Papp-Vary, Arpad Ferenc, and Rita Lukacs, The importance of a brand name is best exemplified by the fact that choosing a name is the most important marketing choice a business can make. The brand name is a fundamental brand asset that is important in developing customer-based brand equity, according to the study's authors. Therefore, it is important for marketers to comprehend the guiding principles for the development of brand names. Memorability is one of an excellent brand name's fundamental qualities (Papp-Vary et al. 7). A brand name's simplicity aids in recalling the company. Therefore, it's crucial to pick brand names that are simple to read, spell, and comprehend. Additionally, the writers contend that a brand name needs to be well-known and significant in order to establish a visual memory.
Meaningful brand names relate the brand to the product category and convey pertinent information. The author’s further empirical research demonstrates that people recall words with high meaning more quickly than those with poor visual impact (Papp-Vary et al. 11). Furthermore, people are more likely to remember company names that make them feel good. The authors suggest that brand names should be distinctive as a result. Because meaningful brand names immediately evoke favorable connections. Therefore, the authors conclude that brand names are vital in transmitting a set of positive, strong, and distinctive brand associations.
2nd Source Evaluation:
Article title: “Hypebeast Fashion: Why Streetwear Is the New Luxury Fashion”
Author's Name: Andrea Marie Moreno
According to the article by Andrea Marie Moreno, a new luxury fashion culture that combines street fashion with classic high fashion components has arisen in the last ten years. The article by Andreas shows that by 2012, this phenomenon was widespread: “everybody from Nicholas Ghesquière at Balenciaga to Alexander Wang had referenced Streetwear in some form or another." Therefore, high-end fabrics, modern artistic shapes, and extravagant price tags are high-fashion elements adapted to street fashion (Moreno, 19). According to Andrea, there has been a boom in street fashion since people are more interested in looking stylish and feeling comfortable. Due to the absence of social fashion standards, clothing is interpreted by the wearer and influenced by what high fashion and mainstream fashion firms are releasing. These brands are trying to connect to a younger consumer and thus a new market to whom to both sell clothing and the aesthetic connected with each brand.
Therefore, clothes are getting more casual and millennials, who comprise a growing share of fashion consumers, want community and authenticity. Andrea also thinks there is a connection between logo-mania and street fashion; wearing clothing that has a high fashion name printed on it is a status mark and shows the wearer is trendy (Moreno, 23). As a significant step toward closing the gender wardrobe gap, casualization has grown since sportswear entered the fashion scene in the 1920s and the mainstreaming of pants in the 1950s.Therefore, the article by Andrea Marie Moreno ascertains that it is essential to consider the history of the high fashion houses due to the mark they have made in fashion history and ideals of design and consumption.
A Work of Art on Consumerism
Steve Cutts – “Social Media Zombies”
Figure .1 Steve Cutts` Painting “Social Media Zombies”
The world is ending, but everyone is more concerned about updating their status on Facebook using their iPhones instead of looking around. You might be relieved to learn that even when they turn into zombies, your buddies will still be glued to their phones whenever you get together if that bothers you. At least, that is the bright future depicted in one of the pictures created by animator and illustrator Steve Cutts. Almost all of Steve Cutts' artwork is about consumerist culture, whether it is cartoons or graphics skillfully created in Photoshop or Cinema 4D. His topics include obsessions with comic book superheroes, obesity, and pet ownership.
Therefore, it is necessary to question the legitimacy when clickbait or sound-bites muddy social media and regular conversation. It is not enough to repeat quotes from the press and politicians; we need to dig deeper than that. Social networking is not a replacement for exploring alternative viewpoints. The opportunity to see and consider what other people are thinking on social media is one of the things that appeals to me about it, yet this is a poor substitute for genuine involvement. It feels less overwhelming to read other people's thoughts while reclined in a chair than it does to create firm opinions of our own. This needs to be fixed, and one method to do so is to encourage more extensive discussion during real-world contact. Looking past what is immediately in front of us is also important. At least for me, it's time to break the boring scroll, swipe, and click routine and engage in a more profound debate.
A Five-Multiple Choice Quiz on the Two Readings and the Video I Chose
1. Why is product branding important?
2. What strategies do luxury car distributors use to market their products?
3. Why is it essential to create a social status through a particular product brand?
4. What is the significance of a brand name in street fashion products?
5. In your perspective, why is street fashion gaining popularity?