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Chicago
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Literature & Language
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English (U.S.)
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Topic:

Impact of a Pandemic on Consumer Behavior (Essay Sample)

Instructions:

what are the impacts of covid 19 on consumer behavior

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Content:


IMPACT OF PANDEMICS ON CONSUMER BEHAVIOR
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Covid-19 pandemic has caused rapid and constant changes in the external factors that affect a business. During the pandemic, the objective conditions of all consumers shifted to fit the situational tuning. Therefore, most consumers exhibited a different purchasing behavior that held less of their personality and more of their social environment. Precisely, consumers’ individual economic and objective economic strategies turned into a series of panic purchases.[Arzhanova, K. A., T. A. Beregovskaya, and S. A. Silina. "The impact of the Covid-19 pandemic on consumer behavior and companies’ internet communication strategies." Proceedings of the Research Technologies of Pandemic Coronavirus Impact (RTCOV 2020) (2020): 50-57.]
Consumers resort to panic buying in the general economy, resulting in a sea change in consumer spending habits. In the initial stages of the pandemic, most consumers spent mainly on essential goods only. For instance, most people bought foodstuffs that could be cooked because eateries and restaurants were closed. The underlying factors behind the closure of schools and some shops made consumers fear what awaits them in the future. Under these factors, most consumers are likely to retain the consumption habits they developed after experiencing the hit of the pandemic.[Ibid]
Consumption habits and patterns have changed more in urban centers than in rural areas. Most of the affected businesses like movie theatres and shopping malls are found in the urban centers. With the government prepared restrictions and lockdowns, the social contexts and other factors that determine consumer behaviors have changed drastically. Indeed, many consumers have adored the implementation of new technologies and are using them to shop online.[Ibid]
The implementation of home deliv

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