Methodology, Particularly Paradigms Used In Two Articles (Article Critique Sample)

METHODOLOGY AND METHODS
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Article 1
Chang, Hueiju, and Hsi-Peng (2014) carried out research on the important nature of the social media with regards to popular cohesion and message diffusion. Despite the fact that several paradigms are employed in research such as positivism, critical theory, and critical theory, these researchers apply the positivism approach (Ryan 2015). It was developed by a French philosopher known as August Comte. His argument about paradigms was that actual knowledge is one obtained from the researcher’s senses. As such, the research methodology used include observation and experiment. Chang, Hueiju, and His-Peng use the elaboration likelihood model (ELM) to observe the influence of quality and attractive messages on popular cohesion and message diffusion. When coupled with relative significance and user expertise, the usefulness and preference of a quality message lead to liking and sharing of the intention. As such, business utilizing the social media for marketing purposes gain market shares for their products.
Article 2
Saini and Budhwar (2008) employ the critical theory model which is very different from the earlier discussed approach. The argument of this method revolves around the employment of ideology critique and the action research. This method was to serve as a means to provide social scientists with an investigation plan for their researches. Following the research by Saini and Budhwar, who were investigating the human resource management practices of small and medium enterprises (SMEs), they utilized the case study methodology. This allows the contextual analysis of phenomena and deducing proper conclusions from the same. It is a form of action research where the researchers can analyze information, generate solutions which are implemented (Huss 2016). Their analysis revolves around the argument that the people management practices in SMEs are hindered primarily by their ‘bounded rationality’ (Saini and Budhwar 2008). This implies that these entrepreneurs usually believe that they are doing all they can to manage their people resources. Following their analysis, they discovered that their focus is primarily on financial, emotional and social support for their workforce.
Merits
Following the first methodology employed in the first article, positivism, there is a unique advantage it offers. This paradigm produces quantitative traits in the research implying that data trends can be easily monitored and generated as opposed to the qualitative form of data (Ryan 2015). The data is very reliable. On the other hand, the critical theory model collects information that is analyzed to produce solutions to be acted upon. Its merit is the solutions generated are dependent on the reality of the situation. It can also employ both the positivism and post-positivism approaches (Rubin and Babbie 2011). As opposed to the positivism methodology, however, the critical theory’s limitation is that it cannot be used to generate multiple conclusions or interpretation from the data (Huss 2016).
Best approach for my study
The positivism paradigm bests suits my research because of its ability to generate quantitative data for analysis purposes. The data is therefore not limited to one or two interpretations similar to the critical theory model. The critical theory model focuses on generating solutions from the presented reality...