2 pages/≈550 words
Literature & Language
Methodology, Particularly Paradigms Used In Two Articles (Article Critique Sample)
Critique the methodology, particularly the paradigms used in two articles.source..
METHODOLOGY AND METHODS
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Chang, Hueiju, and Hsi-Peng (2014) carried out research on the important nature of the social media with regards to popular cohesion and message diffusion. Despite the fact that several paradigms are employed in research such as positivism, critical theory, and critical theory, these researchers apply the positivism approach (Ryan 2015). It was developed by a French philosopher known as August Comte. His argument about paradigms was that actual knowledge is one obtained from the researcher’s senses. As such, the research methodology used include observation and experiment. Chang, Hueiju, and His-Peng use the elaboration likelihood model (ELM) to observe the influence of quality and attractive messages on popular cohesion and message diffusion. When coupled with relative significance and user expertise, the usefulness and preference of a quality message lead to liking and sharing of the intention. As such, business utilizing the social media for marketing purposes gain market shares for their products.
Saini and Budhwar (2008) employ the critical theory model which is very different from the earlier discussed approach. The argument of this method revolves around the employment of ideology critique and the action research. This method was to serve as a means to provide social scientists with an investigation plan for their researches. Following the research by Saini and Budhwar, who were investigating the human resource management practices of small and medium enterprises (SMEs), they utilized the case study methodology. This allows the contextual analysis of phenomena and deducing proper conclusions from the same. It is a form of action research where the researchers can analyze information, generate solutions which are implemented (Huss 2016). Their analysis revolves around the argu...
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