Positioning of Bude Resort (Coursework Sample)

MARKETING
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BUDE RESORT
Bude is a small seaside resort town in north Cornwall, England, UK, in the civil parish of Bude-Stratton and at the mouth of the River Neet.It is considered as one of the most visited place because of the good environment that has good breeze. It was formerly sometimes known as Bude Haven. The Resort is organized; this is inference to the 7Ps which include Product, price, promotion, place, people, process and physical evidence. CITATION Ano141 \l 1033 (Anonymous, 2014)
The products that are offered by Bude restaurant are of good quality and are unique.Normally, products should be perceived to be the best by customers. CITATION Jac14 \l 1033 (Hall, 2014)The foods are delicious and it is a collection of the Turkish and other local foods. There are also tender grilled meats, slow-cooked casseroles, seasonal vegetarian dishes, crisp salads and rice. A definite highlight is the Iskenderun mixed grill of tender lamb and chicken topped with refreshing yoghurt and a spiced tomato sauce. The product have unique feature of their service .This is because Guerdon/Flambé service is used which involves customers watching their dishes cooked in front of them. This has the advantage that the customers get the quality they want. This has enabled the customers to have a perception that the goods are always fresh and sweet. This has raised the image of Bude resort.
The food products are always in abundance to avoid shortage and this has increased the customer loyalty towards the resort. Apart from foods the resort offers accommodation services, events places, pet’s homes, sport facilities at an affordable and competitive price. The product pictures are at the serving items and even walls.
The place where the restaurant is situated is stunning and welcoming.Normally, place is characterized by segmentation and channels. (McCarthy, 2009) The place is full of abundance of gorgeous beaches, spectacular views and unique natural attractions. This includes a sea pool and access to the South West Coast Path which makes the customers to enjoy the place every time they come for the vacation The place is enjoyable because it has diverse range of indoor and outdoor activities such as sports centers, soft play and historic houses to fishing, surfing and other water sports, cycling and golf. Ordinarily, there is something for everyone. The road networks are efficient such that they allow the clients to reach the products of the resorts easily. Buda resort uses direct selling to their clients and it also sends the salespeople out to individually meet and talk with the customers. This enables the products to reach various places. The resort has segments in Cornwall so as to reach a wide market and to ensure that their esteemed customers get their food products.
The resorts physical evidence spans from consistent branding across communications.Ordinarily, physical evidence is characterized by branding. CITATION Ann14 \l 1033 (Hanlon, 2014) The branding in the resort has been done through the inscription in the table mats and the staff’s clothes. This physical evidence is able to reassure their customers of their good provision of the services and good products through impressive buildings and vicinity, and well-trained staff.
In order for the Resort to effectively reach out its customers the resort often perform promotional activities. The traits of promotion often involve branding and marketing. This has been done in the resort by giving the resorts branded T shirts twice in a year. This enables many people to know the existence of the resort and the products that is offered. The resorts also use social media advertising such as face book, LinkedIn and tweeter to resort the customers. The company also uses personal promotion which has become effective and this is done by the salespeople.
The resort has positioned its price so as to attract more customers.Normally; the prices are characterized by the value added advantage and correct positioning. The price at the resort is affordable and competitive.Ordinarily, the price in the resort is slightly lower that the other resorts around. This however does not compromise the quality of the food since the food is high quality. The resorts management has developed the trend of frequently examining the prices of the products and services to ensure that they are always competitive and suitable to the realities of the current market. CITATION EMc09 \l 1033 (McCarthy, 2009)
The prices of the resort have been able to remain competitive because of the fluctuations that the company gives. At times the resort lowers the prices and changes the terms and conditions of sale in order to attract more customers. The company is able to give price discounts for any family with a number of ten at a sitting. This is done so as to encourage many customers to come to resort so that the profitability of the company could increase. The resort also ...