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Pages:
1 page/≈275 words
Sources:
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Style:
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Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 2.5
Topic:

Analysis of the Soft Luxury Goods Industry

Instructions:
An analysis of the soft luxury goods industry. The competitive forces that were evident in the luxury goods industry are the competitiveness of rivals such as Gucci, Prada, Ferragamo and Dolce and Gabbana, to mention a few, the aggressiveness of substitutes to luxury goods who were catering to the many other customers who did not have enough income to purchase the high priced luxury goods, the threats of new entrants into the luxury goods market, not forgetting the bargaining power of both buyers and suppliers in the luxury goods industry.

Content:

The ultra rich, those with a net worth of $30mil (R1.5bn), while high net worth individuals have a net worth of $1bn (R15m). They had 50% of their assets in alternative investments – investments in anything other than the listed market (equity, bonds, fx) which broadly are tangible assets encompassing wine, art, cars, precious metals, private equity..). The allocation to listed equities from the ultra high net worth is ~30%.

High net worth individuals have shifted their altern

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