Sign In
Not register? Register Now!

5 pages/≈1375 words
Check Instructions
Check Instructions
English (U.S.)
MS Word
Total cost:
$ 12.5

Assessment of Research Methods of Articles in Chinese Work Environment


Here we have created a central place to overview all the assessments for

MKTG5001 Marketing Principles.

Assessments built to support deeper learning.

We have taken a slightly different approach to assessments within this unit in that assessments are

directly linked to literature that highlights how adults learn best.  In  "O"week  we have shared Blooms

taxonomy with you; whilst you will not need to learn Blooms for any assessment in  this unit, you may

find it very useful in understanding how to gain a deeper understanding of the units your are currently


You may find these assessments quite challenging as you may not have encountered these types of

assessments; please do not feel isolated by this aspect the vast majority of your student colleagues

will be feeling the same way. This is why we have established;

 Solid explanations of the assessments and links to supporting materials under each assessment,

 peer-learning partners/group work team  for you to discuss and clarify questions in a safe small-

group  environment.

o These are people you can talk to , discuss and build you marketing confidence with.  Whilst

you are not directly assessed on these peer interactions the skills you will learn while

engaging in these interactions are  foundation leadership skills that employers hold in high

regards and,

 the Ed   (Links to an external site.)discussion (Links to an external site.) board for even further

clarification from your unit academic. 

One thing to confirm, THERE ARE NO EXAMS FOR MKTG5001. :)

There is no exam as the focus of these assessments is not to "remember" material, but to

"understand" at a deeper level that allows you to apply, analyse, evaluate and create your own deep

understanding; just as you would need when working in the "real-world".

Here we will discuss how the assessments are structured and how they are interlinked.  For the

specifics of each assessment, move to the specific assessment page under assignments. These will

be released in a staged way, as each assessment builds on the last.

You will be completing individual assessments and peer-based assessments and they are interrelated

in the following way:

Practical learning Assessments - Tasks 1a, 1b, 2a and 2b

Imagine that you are consultants who are employed by a Marketing Management

Consultancy (MMC). The MMC has been engaged by several organisations to

expand their businesses within the Australian market.

Your project requires you to use the marketing problem solving approaches that we

employ in this unit of study in order to realise the business expansion goals of the

client organisation that you have been assigned to help.

By the end of this semester each team of students will need to deliver a solid

investigation into the marketplace situation. We particularly emphasise (but not

limited to) the critical importance of deep consumer understanding, together with a

thorough competitive analysis. This investigation will form the basis of your

marketing recommendations as to how the business can expand in Australia.

You will find that one of the early critical steps in marketing problem solving is to

select the segment of consumers that you plan to focus your marketing activities on.

In this case the client organisation has already specified the target segment. We will

soon brief you on who this segment is. 

You will be required to deliver four tasks in total. These tasks are interlinked and

build on each other in the following way;

Part One:

Which research methods are employed in the two articles, and in what ways are those research methods similar to each other, and in what ways are they different?

The research methods section of Chuang et al (2015) begins on page 483 and is a qualitative study. The research aimed to answer the question as to how Chinese individuals interpret their Person-Environment fit.

The researchers collected data by using a purposive sampling strategy to identify the participants of the research who were working Taiwanese adults. Participants were identified using the Chinese Confucian model using personal contacts to reach out to participants because it has been identified that this way, participants are more willing to be open about their personal experiences. The sample size was 30 and the participants were drawn from various industries, occupations and ranks. The main data collection method applied was interviewing and the data collection period was 15 weeks. The collected data in the early stages was used as a guide to the type of questions the researchers would use in the later stages, advancing into questions that would enable them to develop themes of Person-Environment fit in the Chinese culture.

Their data analysis proceeded in stages as they sought to identify the underlying themes of Person-Environment fit in the Chinese work environment. The first stage of the data analysis was to identify the different themes based on the episodes as provided by the informants. In this first stage, the researchers were able to group different themes that emerged and the number of episodes relating to the themes as obtained from the informants. The second phase of data analysis involved the identification of first-order codes and second-order codes. The researchers did this by using the guide of maximizing the difference between each code and minimizing the differences within each code. The process was facilitated by the data-analysis software NVivo 9.0. By the end of the data analysis process, the researchers were able to do identify first-order codes or themes and second-order codes which define the themes in a Chinese work situation in terms of person-environment fit.

The research methods section of Afshari et al (2020) begins on page 777 where they explain their research design as being a mixed-method design with a holistic focused triangulation approach. Afshari et al. (2020) use this method to meet the objectives of their research which was to build on the existing literature on organizational commitment, specifically the role of self-identity. The research first started with a survey on commitment profiles for employees in the manufacturing sector in Australia for the derivation of a commitment profile to be used in the different phases of data analysis.

Their data analysis was of two types. The article utilizes both qualitative and quantitative data analysis. The quantitative analysis was

Get the Whole Paper!
Do you need a custom essay? Order right now:
Need a Custom Essay Written?
First time 15% Discount!