Assessment of Research Methods of Articles in Chinese Work Environment

Welcome!

Here we have created a central place to overview all the assessments for

MKTG5001 Marketing Principles.

Assessments built to support deeper learning.

We have taken a slightly different approach to assessments within this unit in that assessments are

directly linked to literature that highlights how adults learn best.  In  "O"week  we have shared Blooms

taxonomy with you; whilst you will not need to learn Blooms for any assessment in  this unit, you may

find it very useful in understanding how to gain a deeper understanding of the units your are currently

studying. 

You may find these assessments quite challenging as you may not have encountered these types of

assessments; please do not feel isolated by this aspect the vast majority of your student colleagues

will be feeling the same way. This is why we have established;

 Solid explanations of the assessments and links to supporting materials under each assessment,

 peer-learning partners/group work team  for you to discuss and clarify questions in a safe small-

group  environment.

o These are people you can talk to , discuss and build you marketing confidence with.  Whilst

you are not directly assessed on these peer interactions the skills you will learn while

engaging in these interactions are  foundation leadership skills that employers hold in high

regards and,

 the Ed   (Links to an external site.)discussion (Links to an external site.) board for even further

clarification from your unit academic. 

One thing to confirm, THERE ARE NO EXAMS FOR MKTG5001. :)

There is no exam as the focus of these assessments is not to "remember" material, but to

"understand" at a deeper level that allows you to apply, analyse, evaluate and create your own deep

understanding; just as you would need when working in the "real-world".

Here we will discuss how the assessments are structured and how they are interlinked.  For the

specifics of each assessment, move to the specific assessment page under assignments. These will

be released in a staged way, as each assessment builds on the last.

You will be completing individual assessments and peer-based assessments and they are interrelated

in the following way:



Practical learning Assessments - Tasks 1a, 1b, 2a and 2b

Imagine that you are consultants who are employed by a Marketing Management

Consultancy (MMC). The MMC has been engaged by several organisations to

expand their businesses within the Australian market.

Your project requires you to use the marketing problem solving approaches that we

employ in this unit of study in order to realise the business expansion goals of the

client organisation that you have been assigned to help.

By the end of this semester each team of students will need to deliver a solid

investigation into the marketplace situation. We particularly emphasise (but not

limited to) the critical importance of deep consumer understanding, together with a

thorough competitive analysis. This investigation will form the basis of your

marketing recommendations as to how the business can expand in Australia.

You will find that one of the early critical steps in marketing problem solving is to

select the segment of consumers that you plan to focus your marketing activities on.

In this case the client organisation has already specified the target segment. We will

soon brief you on who this segment is. 

You will be required to deliver four tasks in total. These tasks are interlinked and

build on each other in the following way;