Reasons for Apple’s Success in the Industry
200 words of post and 200 words of reply per week.
2、the week 2 is due 5th September. And its reply is due 7th September.
3. for the rest discussion, you will need to finish all post by 10th September. Then waiting for the client to send you other students’ post, and then you will reply to them each week.
4. use the case study given to answer questions
Week 3 discussion post
Apple has been able to stay ahead in the information and communications technology sector in several ways. First, apple differentiated its products and services. A good example of this is the creation of the iPod and the iTunes platform through which Apple users could access music and use it to suit their needs. This attracted a loyal segment of the information technology and communications industry. The company followed this up with the App store, further securing the customer loyalty of the segmentation they had initiated.
The second reason for Apple’s success in the industry is brand positioning. Apple struggled to enter the Chinese market