Social Media in the Recruitment Process
BHR 3102 : HUMAN RESOURCE INFORMATION SYSTEMS
CAT 2
QUESTION 1
What are some of the advantages to using social media tools in the recruitment process?
Recruiters can expand their network of applicants, better target them, and better attract employees who fit with the company culture and core values.
Information is readily available online and the ability to specifically target potential candidates for specific job skills provides a more effective tool for evaluating candidates.
The extensive amount of information available on social media has made it a good venue for organizations to learn more about potential candidates.
Social media platforms are used to collect maximum information possible on each applicant to maximize dependable role behavior, avoid negligent hiring lawsuits and screen out applicants who might be untrustworthy or basically a poor hire.
What are some of the disadvantages of using social media?
Privacy concerns - social media platforms collect and store personal information which can pose privacy risks.
Unreliable or inaccurate information - social media platforms can be a source of misinformation or inaccurate information.
Negative impact on productivity – excessive use of social media by employees during work hours can negatively impact productivity due to distractions, reduced focus, and time wasted on non-work-related activities.
Diversity concerns – individuals belonging to traditionally marginalized groups may be at a disadvantage in the talent acquisition process when social media is used.
What are some of the legal ramifications?
Privacy and data protection – organizations need to comply with applicable privacy laws and data protection laws when collecting, storing, and using employee data obtained from social media platforms.
Equal employment opportunities – it is important to ensure that social media usage does not result in discriminatory practices or bias during the hiring or employment process.
Employers are required to give applicants advanced notice when the copy of the consumer report will be used to make hiring decisions and applicants must provide permission prior to organizations using these reports.
The law does not allow organizations to require an applicant or employee to change the privacy settings on a restricted account to a less restrictive setting so that the employer can access it.
What type of policies should organizations implement when using social media tools for recruitment?
To ensure compliance with data privacy requirements and safeguard employee rights, establish explicit social media policies and keep up with fair information practices.
Select capable people to keep an eye on social networking sites, offer feedback on usage, and help with goal-setting and the adoption of new technology that fits organizational requirements.
Avoid collecting information on protected traits w