Nike's Business and Corporate-Level Strategies
Use any or all of the following resources to conduct research on the corporation:
The corporation’s website.
Public filings from the Securities and Exchange Commission's Filings & Forms page.
Strayer University's online databases.
The Nexis Uni database.
Other credible sources. (The corporation's annual report will often provide insights that other resources may not include.)
(Note: It is expected that you will also use your course textbook to complete the assignment.)
Instructions:
Refer to the following documents for this assignment:
Assignment Formatting and Tips [PDF]
The attached template is REQUIRED for this assignment. (Refer back to it if needed as guidance for later assignments).
Please review the attached "How to Earn Full Credit on Assignment 3" video.
Refer back to the Week 1 and 2 assignment templates as a sample if needed.
Write a 6-8 page academic research paper in which you include the following:
* Note: The title page and source list are in addition to the 6-8 page requirement
Assess the business-level strategies you believe to be most appropriate for the corporation's long-term success. Support your position with specific evidence.
Assess the corporate-level strategies you believe to be most appropriate for the corporation's long-term success. Support your position with specific evidence.
Analyze the competitive environment to determine the corporation's most significant competitor. Be sure to include a comparison of the business-level and corporate-level strategies for both corporations.
Based on your analysis, conclude which corporation is most likely to be successful in the long term. Support your determination with at least three pieces of evidence.
Determine whether your corporation, or its most significant competitor, would differ in slow-cycle and fast-cycle markets. Support your position with specific evidence.
Use three or more quality sources, including your textbook, to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. (Note: Wikipedia and similar websites do not qualify as academic resources)
For help with research, writing, and citation, access the library or review library guides.
Produce writing that is clear and well organized and applies appropriate Strayer Writing Standards (SWS) style. Writing contains accurate grammar, mechanics, and spelling.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is as follows:
Determine business-level and corporate-level strategies for a corporation's long-term success comparable to the competitive environment.
Week 8 - Business-Level and Corporate-Level Strategies
Michel’e Neal
BUS499 Business Administration Capstone
Professor Brain C. Grizzell
March 8, 2023
Week 8 - Business-Level and Corporate-Level Strategies
Nike is a global company that is engaged in the design, development, and marketing of various types of sports and leisure products. The execution, planning, and preparation of a company's strategy are some of the factors that determine its success. The strategy of a company is usually defined at the corporate level. This strategy is a pyramid of a business that aims to define its main purpose. Nike Inc.'s business-level strategy is based on the company's consumers. The organization has been continuously investing in innovation to grow and develop its business. This paper aims to provide a comprehensive analysis of Nike's various corporate and business strategies. This paper will also analyze Nike's competitive environment to find out which competitors are more prominent.
Business-Level Strategies
The concept of a business-level strategy in an organization is about the organization's position relative to the various forces of the market and its competitors. (1) Nike has position itself in a way that allows it to compete against its main competitors and other organizations. Nike uses two main tactics to ensure that it can offer its clients products that are unique and competitive. One of the main strategies that Nike uses is to develop differentiated products. (3) This strategy aims to make its products stand out from the competition by developing new technology and improving its manufacturing processes. The goal of this strategy is to build a strong brand image globally. It involves making sure that its products are designed to be attractive and unique. In addition to this, the company has also gone the extra mile to ensure that it uses the latest technology to deliver high-quality products.
Nike doesn't use cost leadership in its marketing and development strategies compared to other companies in the industry. (2) It focuses on unique features that sets its products apart from its competitors, which helps it attract more potential customers. In addition, it uses various other procedures like Nike ID and sports sponsorships to improve its brand perception. (4) These procedures help the company enhance the customer's perception of its products. Through its cost leadership and product differentiation strategies, Nike has been able to increase its global market share. The company has also been able to lower its production cost by using advanced technology. (4) It allows the company to advocate for high-quality products and differentiate itself from its competitors, such as Adidas and Puma. In addition, through its use, Nike has been able to outperform its competitors in almost all the sectors of the market. (1) However, it's important for Nike to focus on its long-term success by developing differentiated products. Through its continuous improvement, Nike can increase its profitability and gain a competitive advantage. It will also introduce new products that will help it keep up with the competition.
Corporate-Level Strategies
When you think of corporate-level strategies in a business or your business, what comes to mind first? The market and or niche your in or is it all the companies that are a little like yours? Being a business owner myself I have had to set down a grasp a better understanding of what it takes to when the market and or trends change. Corporate-level strategies is when you branch off into other industries. (1) For example, if me in business construction, reconstruction and business consulting branch into clothing that can is geared to the business class people and it do well that will open things to my clients to be able to not only be a client but also a customer. Nike has not only put themselves in a place where they provide appeal, but they also provide shoes, bags, and even prosthetics for amputees to make sure that they hold up on their end of their mission statement.
Nike Inc. biggest source of income is its sales of apparel and shoes. The company uses various distribution channels and technology to promote its products. Despite its growth in the industry, Nike should still develop corporate strategies that will ensure its continued success. Nike has three main
