External and Internal Environments
Use any or all of the following resources to conduct research on the corporation:
The corporation’s website.
Public filings from the Securities and Exchange Commission's Filings & Forms page.
Strayer University's online databases.
The Nexis Uni database.
Other credible sources. (The corporation's annual report will often provide insights that other resources may not include.)
(Note: It is expected that you will also use your course textbook to complete the assignment.)
Instructions:
Refer to the following documents for this assignment:
Assignment Formatting and Tips [PDF]
The attached template is REQUIRED for this assignment. (Refer back to it if needed as guidance for later assignments).
Please review the attached "How to Earn Full Credit on Assignment 2" video.
Refer back to the Week 1 assignment template as a sample if needed.
Write a 4-6 page academic research paper in which you include the following:
* Note: The title page and source list are in addition to the 4-6 page requirement
Choose the two segments of the general environment that would rank highest in their influence on the corporation you chose:
Assess how the two high-ranking segments in the general environment influence the corporation and the industry in which it operates.
Considering the Five Forces of Competition, choose the two you estimate to be the most significant for the corporation you chose:
Evaluate how well the corporation addressed two of the Five Forces of Competition in the last five years.
With the same two forces in mind, predict how the corporation could improve its ability to address these forces in the next 5-10 years. Support your response with relevant, specific evidence.
Consider the external threats affecting this corporation and the opportunities available to the corporation:
Assess how the corporation should deal with its most serious external threat and its greatest opportunity. Support your position with two pieces of specific evidence.
Consider the selected corporation's greatest strengths and most significant weaknesses:
Determine the strategy or tactic, as explained in the textbook, the corporation should use to maximize its strengths and the strategy or tactic the corporation should use to minimize its greatest weakness. Support your choices with specific evidence.
Assess the corporation’s resources, capabilities, and core competencies.
Use three or more quality sources, including your textbook, to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. (Note: Wikipedia and similar websites do not qualify as academic resources)
For help with research, writing, and citation, access the library or review library guides.
Produce writing that is clear and well organized and applies appropriate Strayer Writing Standards (SWS) style. Writing contains accurate grammar, mechanics, and spelling.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is as follows:
Analyze the effects of the general environment, competition, threats, opportunities, strengths, and weaknesses relative to a corporation.
Week 6 - External and Internal Environments
BUS499 Business Administration Capstone
February 28, 2023
Week 6 - External and Internal Environments
Nike Inc., a multinational company, is known for its success in the global market due to its varying environmental factors. Understanding these factors can help the company develop effective management strategies and improve its production. This paper will investigate the two most significant general environments that influence Nike's business. While also analyze two of the five forces that influence the company's competition. This research will analysis the company's external threats, opportunities, strengths, and weaknesses. In addition to growing a better understand on how Nike is handling the global market is constantly changing due to various factors such as technological advancements and changes in consumer preferences. Let investigate how Nike has adapted and made proper changes.
General Environment
There are various factors that can affect a brand's success or failure. The general environment of any company including Nike is made up of both external and internal factors. All companies must thoroughly analyze to make effective business decisions and strategy. By properly analyzing its company Nike identify their ideal strategy to compete in the global market. Out of the 7 environmental segments, the two most influential factors that Nike can consider when it comes to its operations are the technological and demographic segments. These two factors significantly influence the company's decision-making process and competitive actions as well. (1) We will thoroughly analyze their impact on the company's operations.
Demographic Segments
When it comes to Nike, their main concerned is demographics. In the height of the population growing old, the company's products have started to shift their purchasing habits. This is because the elderly population and some youths are preferring more of a comfortable brand such as New Balance or Sketchers. A study conducted by the N.Y. Times revealed that a higher percentage of Americans are fond of New Balance than other brands. (1) It also reported that there is a widespread presence of older individuals wearing the brand.
The buying habits of Nike's customers are also influenced by their geographical location. According to some, the company's products don't necessarily cater to everyone, which makes them hard to attract customers like a farmer or plus size men and women. It's rare to see a farmer wearing Nike products while he's or she is on the ranch. This suggests that the company needs to develop products that cater to everyone, regardless of their age or workplace. (1) Although Nike doesn't consider farmers as its target customers, this factor can still have a significant impact on how often people buy the company's products.
Technology Segments
Nike is a global leader in sports equipment and apparel, and it is constantly pushing the envelope in innovation. While using technology, Nike has been able to connect with its customers all around the world. Nike utilizes a combination of artificial intelligence, machine learning, and data science to create unique products. (3) The company believes that through innovation, it can expand the human potential. Using technology, Nike can continue to create value for its customers. Since there are over four billion internet users globally, the company uses technology to connect with its customers and improve its marketing and sales processes. (3) It also allows it to collect valuable data to help it identify trends and develop effective marketing strategies. The rise of e-commerce has made it easy for counterfeiters to operate, which negatively affects the company's bottom line. Nike Inc.'s industry and brand are heavily impacted by technology. The company uses both innovation and technology to continuously evolve.
It is evident that Nike is a company that refuse to set by and let any athlete fall short because of their disability. They have made it clear that you are not your short comings and that you can adapt. Nike Sole 2.0 x Össur Running Blade is one of the innovative collaborations that was inspired by athletes that are amputees. The collaborations were done in 5 phases, that was construed together to resolve makeshift traction on running blades. (5) With the breakthrough of Nike FlyEase (easy on-off solutions) and Nike Pulse (high-endurance footwear for healthcare workers), George the lead designer of Nike Sole 2.0 placed himself in other shoes to better design product for others and their needs. After designing the protype and seeing an athlete move he then knew that trail and era is what this will take to be successful in the design. Creating a proper spike pad for the athlete to be able to go from road to field.
Five Forces of Competition
The concept of the five forces of competition is a tool that helps firms identify their competitors and develop a co
