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Annotated Bibliography
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Business Strategy Starbucks (Annotated Bibliography Sample)


15 articles needed


Business strategy (for Starbucks) Annotated Bibliography
Business strategy (for Starbucks) Annotated Bibliography
Amine, M. E. A., Chakor, A., & Alaoui, A. M. (2012). Ethics, relationship marketing and corporate performance: Theoretical analysis through the mediating variables. International Business Research, 5(8), 68-84. Retrieved from /journal/index.php/ibr/article/view/18469/12570
This article indicates that ethics occupies a crucial place in the company’s management and associates it with the development of the ethical behaviors of employees. The creation of an ethical climate has been observed to have a positive impact on the company growth. The results of this study indicates that relationship marketing serves as an internal marketing tool in an enterprise while ethics affects the corporate performance affects the four dimensions of relationship marketing; organizational commitment, job satisfaction, organizational trust and communication. Therefore, if a company, including a supply chain wants to satisfy its employees, cultivate a strong organizational commitment and organizational trust, it is important to always communicate the company values and ethical standards that are necessary in the preservation of the company reputation.
Aronow, S., Hofman, D., Burkett, M., Romano, J., & Nilles, K. (2014). The 2014 Supply Chain
Top 25: Leading the decade. Supply Chain Management Review, 18, 5. Retrieved from
This special report describes the 10th annual supply chain Top 25 by Gartner, a ranking that entails the description of the leading supply chains of the world. The ranking fosters the recognition and celebration of the leading supply chains of the world as well as the analysis of the importance of supply chain for the business leaders and investors. The report ranks Starbucks at number 17. Some of the Starbuck’s competitive strengths identified in this report include its culture, career development rotational program that provides leadership skills to the participants, education related to supply chain, and its recent collaboration with US-based University to subsidize college expenses for the qualifying associates. The report indicates that the difference between Starbucks and leaders is that they have managed to implement the required changes throughout the organization.
Brizek, M. G. (2014). Coffee wars: The big three: Starbucks, McDonald's and Dunkin Donuts. Journal of Case Research in Business and Economics, 5, 1-11. Retrieved from /manuscripts/131646.pdf
This case study reviews factors that enhances the vulnerability of Starbucks to its major competitors i.e. McDonald’s and Dunkin’ Donuts, the current state of the Coffee Wars, and develop the research questions that Starbucks is supposed to address in order to emerge more competitive compared to its rivals. The most prominent factor that makes Starbucks vulnerable to its rivals is the coffee prices whereby they offer cheaper, but almost as good, coffees. Although the company is described as having strong brand equity, and prioritises in excellent management and customer satisfaction, its competitiveness level is highly vulnerable to its rivals due to factors such as relatively high cost of products and lesser international expansion compared to its competitors. One of the case study questions that Starbucks can focus on to enhance its competitiveness include the avenues that the company can take to assist in decreasing costs while still preserving its level of quality in a bid to offer relief to its customers during the times of recession.
Chen, M.-F., & Lee, C.-L. (2015). The impacts of green claims on coffee consumers??? purchase
intention. British Food Journal, 117, 1, 195-209. Retrieved from
This paper investigates whether or not the various types of green claims related to the product life cycle can affect the various psychological factors such as the intent to purchase. The green claims of Starbucks are the research target for the study. The one-way ANOVA results revealed that all the three green claims of Starbucks can make the customers build up a similar level of the green brand image for the company. Ethical sourcing was found to be highly impactful to the other green psychological variables such as green purchase intention, green satisfaction, and green brand equity. The empirical results and findings of the study are crucial for the business strategy for Starbucks if they can communicate with the consumers in a bid to increase their green brand image as well as other psychological variables.
Diaz, KV & Pedersen, K. (2009). Global Coffee industry: pitfalls, successes and future
perspectives. Business Performance Management. Retrieved from
This paper addresses the pitfalls, successes and future perspectives of the coffee industry not just at the perspective of farmers and growers, but also at the perspective of the retailer i.e. the Starbucks. Through a detailed literary analysis, the study recommended that boith famers asn especially retailers should seek technical and business information from industry professional in a bid to better their performance. Thus, this paper recommends that in addition to the association with the producers, Starbucks is supposed to seek qualified personnel that can catapult their performance and make them more competitive.
Gallaugher, J. & Ransbotham, S., (2010). Social media and customer dialog management at
Starbucks. MIS Quarterly Executive, Vol. 9, No. 4, p. 197-212. Retrieved from /sites/default/files/GallaugherRansbotham_Starbucks_2010_MISQE.pdf
This study dwells on the role of social in the management of customer sin Starbucks. In order to clarify this concept, the study uses conceptualizes customer dialog management in Magnet, Magaphone, and Monitor (3-M) framework. The Megaphone in this case represents firm-to-customer communication, the Monitor customer-to-customer interactions and the Magnet customer-to-firm communication. The framework is necessary in providing a structure for understanding of the opportunities and risks that arises from the use of social media. The case addressed here-in is that of Starbucks as it widely regarded as a global leader in the utilization of social media. The analysis provides guidelines necessary in assisting the firm become successfully in the evolving environment characterized by social-media-based customer dialog.
Gilbert, G. R. & Veloutsou, C. (2006). A cross - industry comparison of customer satisfaction.
Journal of Services Marketing, Vol. 20, No. 5, pp. 298–308.
This paper seeks to identify the service satisfaction measures that can be applied across industry. The paper is focused on the identification of the empirical core characteristics of the ratings related to customer satisfaction across six countries based on the findings of 10 835 respondents across the US. While higher satisfaction ratings were identified in banking, finance and entertainment industries, those dealing with priced fast food restaurants received relatively lower satisfaction ratings. As one of the affected companies in relation to this study, coffee companies such as Starbucks can use the results of the study as a basis for the for the cross industry benchmarking and the identification of the best practices for the improvement of customer satisfaction.
Jianfei , K. (2014). Analysis of Starbucks employees operating philosophy. International Journal
of Business and Social Science. 5(6), 55-63. Retrieved from
This study analyses the operating philosophy of the employees of Starbucks. Jianfei indicates that the current improvement of the internal market has transformed the competition among enterprises into a new competition level of the talented. Therefore, the competitiveness is dependent on whether they can utilize the intelligent people effectively, motivate the talented, retain the qualified ones, and create incentive policies that encourage employees to self-improvement, cooperation and communication. The employee operating philosophy of Starbucks has significant impacts on three aspects; the corporate culture that is people-oriented, employee stockownership, and training of employees.
Larson, R. (2009). Marketing Strategy and Alliances Analysis of Starbucks Corporation.
[email protected] University. Retrieved from
This article is a detailed analysis of marketing strategy and alliances analysis of Starbucks Corporation and the strategies that the company has applied in ensuring that it maintains its rightful place at the top. Larson observes that the Corporation utilizes alliances for expanding the market reach, improve the product image, and develop higher profit capability. This article indicates that, generally, Starbucks has been able to maintain its attributes and market position through the utilization of Differentiation Focus strategy as described by Porter’s Generic Market Theory. The company has been observed to be highly successful within this market scope i.e. it described marketing strategies and alliance strategies.
Michelli, Joseph A. The Starbucks Experience: 5 Principles for Turning the Ordinary
into the Extraordinary. New York: McGraw-Hill, 2007. Retrieved from /pdf/ebook_starbucks.pdf
Earlier on, this hardcover cites a 2007 study that indicates that Starbucks baristas possess a high job satisfaction rate, managed to be included in the Hewitt’s list for...
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