Sign In
Not register? Register Now!
Pages:
3 pages/≈825 words
Sources:
1 Source
Level:
APA
Subject:
Communications & Media
Type:
Article Critique
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 11.88
Topic:

MEDIA AND CULTURAL CRITICISM. ADVERTISMENT ANALYSIS (Article Critique Sample)

Instructions:

the paper requires a student to identify an ad from a magazine and critically analyses it on the basis of pathos, ethos and logos.
Style: APA
# of Pages :3
#of sources: 1

source..
Content:


[Media And Cultural Criticism] Advertisment Analysis
Student’s Name
Institutional Affiliation
Dolce Gabbana Perfume Advertisement
center123825
Introduction
In the contemporary marketing field of commercial, business people have transformed the techniques of advertising. Nowadays, printed ads and the ads aim at conveying the specific messages with a single squint have become common. In order to pass distinct inferences and connotation, firms have adopted the habit of selecting suitable combination of signs. The signs can incorporate ingenious and crafty tools like ethos, pathos, and logos. Additionally, conveying a very influential method is achievable by smart usage of features such as rhetorical questions, narratology, semiology, and genre.
Particularly, the above advertisement has made the use of a celebrity effect to inflict a psychosocial impact towards the targeted consumers. Thus, the paper analyses how Dolce Gabbana perfume has been marketed through an ad that directly anchors its elegance an and quality towards its targets.
Customers will expect any form of perfume or cologne to be garden-fresh, glamorous, and aerated in air. Knowing the customers expectations, selecting the tools to include in the advertisement becomes easy (Betterton, 2014). The advert has added a text reading, “Dolce Gabbana, the one” this sent an expectation message to the targeted customers, such that, “the one” will be a product that portrays charm, beauty, and allure. The ad has also included a beautiful picture of a celebrity actress and model Johansson Johansson. The ad has used a woman celebrity because its objective targets are the female customers.

...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Review of Article #1 Communications & Media Article Critique
    Description: The article "Evaluating Software-based Hardening Techniques for General-Purpose Registers on a GPGPU" written by Goncalves et al. (2020) give details about the significance of Graphics Processing Unites (GPUs) in safety-critical machines such as self-driven automobiles...
    2 pages/≈550 words| 1 Source | APA | Communications & Media | Article Critique |
  • Article Review: the Social Movement 'Food Not Bombs'
    Description: Article Review: the Social Movement 'Food Not Bombs' Communications & Media Article Critique...
    1 page/≈275 words| 1 Source | APA | Communications & Media | Article Critique |
Need a Custom Essay Written?
First time 15% Discount!