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Essay Available:
Pages:
6 pages/≈1650 words
Sources:
11 Sources
Level:
Harvard
Subject:
Business & Marketing
Type:
Article Critique
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 29.16
Topic:

Cooperate Social Responsibility, Profits and Shareholder Theory, Individualism vs Communalism Globalization (Article Critique Sample)

Instructions:

THE TASK IS ABOUT ANALYZING A MEDIA ARTICLE. THE SAMPLE ANALYZES HOW ORGANIZATIONS IN CHINA OPERATE.

source..
Content:

MEDIA ARTICLE ANALYSIS
Student’s name
Code + Unit name
Course tutor’s name
Institution name
City, State
Date
Table of contents
1.0 Article link ......................................................................................................................... 2
2.0 Introduction ........................................................................................................................ 3
3.0 Cooperate social responsibility .......................................................................................... 3
3.1 Profits and shareholder theory ........................................................................................ 4
3.2 Triple bottom line .......................................................................................................... 4
4.0 Working model required by organizations working in China ........................................... 5
4.1 Individualism versus communalism globalization ............................................................... 5
4.2 Globalization ...................................................................................................................... 6
4.3 Cultural difference in China................................................................................................. 6
4.4 Moral change and Universalism .......................................................................................... 7
5.0 Conclusion ......................................................................................................................... 8
6.0 References ......................................................................................................................... 9
1.0 Link to the article:
http://landor.com/thinking/why-western-businesses-need-a-profound-rethink-on-china
2.0 Introduction
Many organizations nowadays are seeking market across borders. They are seeking new markets for their products and services among people with different cultural behaviors. Understanding the culture of a people is not even essential but mandatory for an organization in order to successfully sell or offer services to them. It requires companies to apply certain theoretical principles and tactics. They need to inculcate some sought of social responsibility and have operations which are ethical. This report seeks to explain and discuss and an article that gives some sought of study on a people's culture to enable organizations to sell out their services and products. This is an article explaining the culture of the people of China that directly affects the marketing strategies of an organization. The article is of great help to those planning to start the business in china or those who are already in business. It will help an organization to develop impressive marketing tactics which heavily considers the culture of the Chinese people. Marketing strategies that can lead to sustainability and development of an organization.
3.0 Cooperate social responsibility
This refers to the deliberate action by a company to incorporate the interest and opinions of the public. It's particularly important for organizations seeking new markets in the developing countries. Organizations planning to extend their businesses into China must consider the culture of Chinese people. They have unique characteristics which entrepreneurs must understand. For instance villages, there has an equal importance as the cities. This means that organizations conducting their businesses there must bear in mind this particular aspect and be very cautious. They need to involve all people from both the village and the cities. Their decisions should be an outcome of both the people from the villages and those from the cities. In general, cooperate social responsibility demands that organizations should take a responsibility for ensuring that the general public benefit from their business (Christopher &Deresky, 2012).
3.1 Profits and shareholder theory
This theory states that the most crucial result of an entrepreneurial venture is maximizing on the shareholder’s profit. Companies planning to conduct their business in China should ensure that it has enrolled some locals as shareholders. By doing so, the companies will show that they are practicing some level of cooperate social responsibility. This will not only increase the people’s confidence in the organization, but also it will increase the organization’s sales and consequently the consumer base. As explained by Fleisher, &Benoussan, (2003), shareholders will help the company’s management to understand the culture of the locals, something crucial for the company’s growth and development. Companies should make an effort of ensuring that their shareholders get the highest profits possible. Companies that fail to take into account the interest of their stakeholders are bound to fail since shareholder’s satisfaction is vital for a company’s smooth operations.
3.2 Triple bottom line
This refers to the people, profit made by an organization and the planet. This is a theory inco...
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