Ways And Methods That Can Be Used In Internet Marketing (Article Sample)

Internet and marketing
1 Introduction
1 How internet has changed marketing practices.
At current generation where the internet has become the order of the day, the business people, and the people have advanced into internet marketing. The internet marketing has changed the world’s product distribution by enhancing fast links to the needs of the people. Concurrently, customers have changed their habits of purchase. Various methods are adopted in the process of marketing through the internet. The methods include websites, E-commerce, social media, email marketing and analytics. Therefore the following aspects have changed marketing in one way or another.
1 Websites
It is quite significant that customers have lazy characteristics in nature. The web sites us such provide some information through leisure or at someone comfort. Comparing to the yellow pages and traveling long distances to assess the goods and make various decisions, websites provide the information at hand for one to choose what they want and where to get them(BOX, 2015).
Human beings have various tastes and therefore it is good that they express the opinions. Interactive websites provide an opportunity to the people to leave their view and review the products after use. The efficiency of the process provides the company a way forward to provide quality products. This has enhanced customer satisfaction to a higher level.
Some companies like Amazon have opted to the online selling of products. The process of purchase of the products is easy, and it just involves press of buttons. The supply is organized for the customer. The Act has expanded the global marketing of the products. It is, therefore, an encouraging factor to purchase since all cost is accounted at first which encourages customer-company linkage.
YouTube is a helpful site for the companies and customers. Customers like seeing rather than listening. The site has provided the reviews sites where the individual has the privilege to view the working of the product even before purchase. In the developed attitude and convinced mind, it is easy for the marketers to get a willing market for the products. The willingness of the customers also provides customers good-will, customers’ satisfaction and full utilization of the product.
2 E-commerce
E-commerce is an essential tool for marketing virtual products(Fritz, 2013). Products like DVD’s and books are easily assessable if one can acquire them without visiting the physical shops. The products are paid on online and therefore it can just be downloaded at the customers will. The product marketing in such a case reduces long distance travel and furthermore reduces the marketer’s expenses of stabling a physical shop.
The apparent fact is that E-commerce has enhanced the global market. Regardless of distance and time, the products can be accessed at the convenience of the customer. The operation rules are well laid for such provision, though. At times, one needs to know the product before going for purchase since one cannot view the product before the pay for it.
3 Advertising
The Internet has provided background for advertising for the products. The sites are created just to advance publicity of the products. On most of the internet experiences, pop-ups appear in several instances. On clicking the product the potential customer is interested in, they develop some curiosity. Through the information, they are now able to access the products and end up buying them.
Music streaming internet services like Spotify provides a basis for the company to create the advertisement in the form of music. Frequent interaction with the product music creates a sense of security and trust on the products. On the customers who have no idea of the products qualities, then they will have to find out why the product is popular.
4 Social media
The main intent of the social networks is top enhance communications among people. It not limited to the marketing since social networks like Facebook enables marketers to post products. On the experience, one can get a link for more information on the products. The website acts as a way of getting the products to the users(Tuten&Solomon, 2015).
Social media is unlimited to the customer services. Social media acts as a background for raising complaints on to customer cares. The customers can, therefore, interact with the relevant people who can resolve the issues that arise from the usage of the products. In turn, the customers are attended which encourages customers to use the products more often because of the concern and availability of the client cares.
5 Email marketing
Email is a dependent on the internet. The process of email marketing involves delivery of goods through email. Some websites desire that you fill the customer details to the database. The details allow the customer to receive information on various aspects of the products, the new products available from the same company and the customer get to know the new offers in the market.
On the business side, the e mail marketing is aiding in making the professional comment on the products used. The comment allows the decision makers to make the quality decision pertaining the products. The decisions include quality, supply, and methods of improvement. The business also can update the customers on the availability and supply of the products.
2 How the most successful internet companies have got where they are;
2 Web Outlook
Foremost a good impression is a lasting impression. The web design of the company should be outstanding by all means. The arrangement of the icons must be user-friendly in that it can support any of the users no matter what level of illiteracy. On the web design is the factor of user interaction. The customers would like easy and cozy websites (Linke &Zerfass, 2013) . An attractive website generates more of the positive attitude towards the company.
The efficiency of use of a website lies on the procedures to attain the required information. For a company to develop websites it should ensure that it has fewer procedures. Tiresome procedures reduces the user's interest
3 Accessibility and search engine optimisation
Website optimization and availing the information on search engines serves a great role to the users(Shih et al, 2013). Once the customer searches for information, it appears automatically such that there is no strain on looking for the information since the internet is a library of numerous information. SEO of the company should be well structured to reduce unnecessary information which will prove tedious.
4 Strategy
Using affiliate marketing programs helps a lot in sharing information. Some of the information can be shared with the trusted personnel to share them with the friends. In such interconnection, the information is spread to people known by the people who share. Such increases reliability and trust on the customers. The information is mainly passed through the social media and private messaging.
5 Personnel
It is a challenging task to develop the idea from the unknown thing especially when the process is still new to the business. The right personnel caters for professional work. It is good to consult with the different marketing companies’ specialist. The provision of experience and quality information on development is very important. It is also good to understand what the people like and what they do not like. In the event of publication for example SEO, company has to make sure the information is not to bulk to confuse the customers or develop negative attitude towards the information
Presentation of the information is short and clear such that it can be read even without strain. Most people visit the sites mostly when they are tired, and consideration of the factors should be put in place. The factors that must be considered include spacing of writings, fonts, organization and general outline. The information should be easy to link and use simple language.
6 E mail marketing.
It is sometimes good to follow up on the customers or visitors to the websites. A strategically designed website contains a form for visitors to leave their contacts. Once the customer has left the contact, the company takes the initiative to update them later on the product, appreciate the visitors and reminding them of the products available. On the strategy, the customer will have to learn more about the company and products. Also, it creates a sense of concern and accountability among the customers.
Furthermore, the business creates an e-mail list that caters for specific needs. The plan enables easy correspondence to the customer needs. The Representation of specific needs allow the customer care to respond and therefore allows the people to enjoy on efficiency on the acquisition of specific information.
7 Use of other methods of passing information
In the process of accessing the website additional resources are added. Such information is presented in an article, videos, brochures, and music. Various people have favorite means of getting information. Varieties of people are accommodated in obtaining information. Printouts can also be produced and distributed and redirection directed to the website for more information. The people are convinced on the information once they get reliable and tangible information.
8 Contests
It is good to involve the visitors in contests. The contest may involve competition review. On the review, the giveaway is organized to encourage the visitors on visiting the websites more frequently. Idle internet users can also visit and participate as they share links. In involvement, their curiosity is raised on what the competition is all about.
9 Free online press release
The press des...