An Advert Can Be Dynamic or Static (Article Sample)

An Advert Can Be Dynamic or Static
Companies produce different types of adverts and show to them to the intended prospects. An advert can be dynamic or static. Typically, dynamic ads involve a change in appearance depending on users’ profiles. In contrast, static ads do not change at. Now, most people express their preference for each depending on individual perception; some like static ads, while others prefer dynamic ones. Whichever choice one makes, the reality is that all ads are meant to persuade potential buyers to make a positive buying decision. In this speech, I will tell you more about static ads, but will narrow it down to one ad. Specifically, I will be telling you more about a Lexus ad that has a beautiful model on it (See Appendix 1). While the ad is about selling cars, it appeals to consumers by using rhetorical techniques, particularly pathos and logos, and visual element of color.
The ad by Lexus utilizes pathos by having a model who maintains eye contact. When users open the ad for the first time, they are faced with a lady who looks at them keenly. While this idea might seem to irrelevant, it is significant in ads. Typically, advert creators want to elicit a positive reaction from a consumer, and they can do anything to motivate potential buyers to interact with a product. When users watch the Lexus ad for the first time and meet eye to eye with the model, they experience a sense of emotion that pushes them to want to go to the company’s site. Even without mentioning a lot about the ad, the creators knew that pathos is an effective technique because it appeals to emotions and often compels people to take action immediately.