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2 pages/≈1100 words
Business & Marketing
English (U.S.)
MS Word
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Social Media Marketing (Article Sample)


This is an essay on how social media has influenced marketing.

Social media marketing is a word we come across every day, but do people really know what it means? That's still a point am trying to find out. Actually at this time and age everyone running a business should at least know what social media marketing is since it is the future of marketing and so far the easiest way to showcase your products to your clients and the world in general. Anyway in short social media marketing can be described as an easy and extremely cheap way to market your product using social networks. When we talk about social networks we are talking of sites which people use for fun like Facebook, twitter, YouTube, my gamma and many more sites which are totally free to either open or sell your products. The best thing about social media marketing is the fact that you can attach links or even upload pictures or videos which people interested in the products can view or even be re directed to your website or blog for more information and it is all for free.
I know this may sound hard to many people more so for people who do not like change, but the truth is you do not have to be a nerd or a programmer for you to work with this social site since they are easy to use and are designed in such a way that even a five year old baby can use, and the bright side of this is that millions of people join this social media sites every day, hence making your range of marketing unbelievably large beyond imagination. Many people prefer working at their own comfort zone and social media marketing gives people the comfort of working at any place you want whether it is from your office, home or even on the road when walking you can get you products seen. When using these social media sites for marketing, you will get the chance to interact with other people who are also selling or doing any other online business and you can like or follow what they are doing and if they also like what you are doing they can do the same for you and through this you expand your friends in the social media marketing field. In social media marketing you will also find other successful international companies who can follow and through this you can get more tips on how to run your company and what changes to make for you to be successful, so instead of sitting in your office and getting the same ideas every day you can use social media marketing as a key to get other ideas from people all over the world.
Another advantage when using social media marketing is the fact that you can work offline, all you have to do is just leave a post and give you details and from there you do not have to be online until the next time you will want to update your status. Social media marketing can also be used as a way to increase the traffic on your website if you do it the right way, social media sites are also mostly created in such a way that you can optimize them to fit your needs.
Just like any other business social media marketing also has consultants, and this consultants must have the necessary and required skills to direct their clients on the right way to make their social media marketing what they expect. These consultants are supposed to guide you through various ways which you can use to market your products online such as using blogs, search engines, contextual marketing, media marketing, custom application development, community building, online reputation management and media optimization. Social media marketing has its benefits and here are some of the key benefits.
* Brand Engagement: social media marketing plays the part of promoting a brands engagement, this is usually through making sure that every stage of media creation comes out with excellence and perfection.
* Improved Online Business Visibility: social media experts also get to help client by showing them how to open all possibilities and create an outreach by either giving advice on brand engagement with customers. The consultants will also help the clients on creating a powerful and professional online marketing and therefor making the clients more visible to customers.
* Identifying Key Business Opportunities: one of the most important things when it comes to social media marketing, is visibility and therefor this consultant expert will do all they can to make you visible by optimizing and customizing an individual's need as they may want. When making thi...
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