What Exactly Online Marketing Mean? (Article Sample)

Online Marketing -- Best Online Business
I'm a doctor turned into an online marketer. I was always busy working my previous profession. I couldn't spend time with my family or attend any social event. You often have heard the phrase 'All work and no play, makes Jack a dull boy'. This is just so apt!
I was gradually cutting off my social life just because my profession. Then one day one of my friend came over. He is an online entrepreneur. He suggested me to try my luck in the online business. After some research I was convinced that people are hunting for the online success!
Let me guide you through the concept of online marketing.
What exactly Online Marketing mean?
It refers to the set of powerful methodologies and tools that are used to promote different services and products through the use of internet.
It consists of a wide range of elements than the conventional marketing. This is mainly because of extra channels and marketing mechanisms available on the web.
Online marketing has many other popular names like Web Marketing, Internet Marketing, Search Engine Marketing (SEM) and Digital Marketing.
Online Marketing has many advantages over conventional business marketing, including:
* Low Costs: The target audience is very large at the expense of only a fractional budget of the traditional advertising business.
* Flexibility and Convenience: Consumer get all the convenience at their finger tips. They can research and purchase services and products at their leisure.
* Analytics: The statistics for the business are readily available without any extra costs.
* Multiple Options: The various tools include pay-per-click advertising , local search engine integration (like Google Maps) and email marketing.
* Demographic Targeting: The consumers can be targeted very effectively as compared to the offline process.
* High Growth Industry : The growth and success aspects in the online process are many as compared to any other business.
Specialized Areas of Online Marketing
Online marketing can be broken down into many more specialized aspects. Some of these are listed below:
Ø Blog and Magazine Publishing
This is probably one of the easiest online business. All you need is a laptop and internet connection. Start writing content about what you love or have the most keen interest in. Before you start earning from the site, you need heavy traffic directed to your site. This demands for a strong fan followers. And if write good quality content and do your marketing correctly then it is not at all difficult.
Ø Affiliate Marketing
Another choice that you have is affiliate marketing. Online affiliate marketing is promoting products and services provided by someone else. The promotions happen on social media portals or your own blog. Mostly affiliates get 10 to 30% commission form the brands. All you need to do is look in market for the top selling products and make people buy it or click on it.
Ø Review Sites
There are many sites that take out the good part of the new products and enlist them in a presentable way. The reviewers get paid a fixed return on sale so that particular product. You don't have to address all the aspects, you have to just write a genuine review for that product.
Ø Community Membership Sites
The best part about community membership sites is that they can