A Report on Strategic Management of nam.R (Book Report Sample)
This exam requires you to use the case report entitled, “nam.R: Addressing Sustainability by Leveraging (Open) Data”, available through Ivey Cases (iveypublishing.ca), labelled, IN1719, authored by Dawn Jarisch and James Costantini, INSEAD.
Your task: based on the information contained in the above-mentioned case report and together with your own research, respond with a comprehensive report (qualitative and quantitative information) submitted through BlackBoard to the following:
You have recently been hired by nam.R as the company’s new Strategist. Your responsibilities include providing support to and consulting with both the corporate and business units and to ensure that there is good integration between them. To this end, you have determined that your highest priority tasks are business development and to ensure that the corporation’s governance will perform globally at the highest ethical level in the future as it responds to the markets in various countries.
Among various other concerns you have identified the following areas that you wish to consider that will form the basis of your Strategic Management report which will be submitted to the CEO and ultimately the Board of Directors:
1. Your examination of nam.R’s competitive advantage: process and results (use of frameworks require fully detailed explanations);
2. The top four countries you recommend for actively targeting for business expansion (the first is France). By expansion you intend to be the company that secures the largest market share and highest profitability globally while promoting all tenets of sustainability as discussed in class Include your decision criteria and justification for using each and the ranking of the countries with a rating for each along each criterion with full explanation). This will require considerable research along various dimensions levels e.g., macroeconomic, political, legal (right of intellectual property etc.
3. What sectors beside energy would you target and why (name no more than 4)? [Develop a checklist or sustainability audit that you will require each potential customer to complete and achieve an adequate score – submit this as an appendix for +2%].
4. Determine your three strongest competitors and justify with full explanations why each is considered so. Then logically organize an argument to develop competitive advantage i.e., what is nam.R’s advantage? Use all four principles for identifying potential competitive moves (Chapter 11 of textbook).
5. Recommend an overall business model for nam.R. Do you recommend sharing value with data producers and knowledge partners? Explain and justify your answer.
6. Provide an implementation plan that incorporates all your recommendations. Highlight any additional resources that might be required, associated costs and how they are to be acquired. Keep in mind that nam.R is a real start-up with limited resources.
The above are mandatory guiding questions that are to be considered in the analysis section of your report but should not represent your report in its entirety (i.e., these are minimum requirements). You are required to use the rubric for case reports contained on p.13 of the course’s syllabus. Please use all tools and skills made available to you through your various courses. Your format must follow APA 7th in all instances e.g., headings (bold, italicized, spacing etc.), citations, references, labelling of tables, figures, and graphs. Marks will be deducted if standards are not met. No late submissions will be accepted.
The body of your report will be no more than 8 pages, single spaced. The title page, table of contents and appendices do not constitute part of the maximum number of pages. Use Times Roman 12 pt. with 1” margins.
Textbook p39 55 101 107 150 200 205
No too much Introduction
*Recommendation & Implementation Plan* [MUST WRITE IT]
Clear about paste tense or present tense
No spelling errors
Appendix do not contain textbook content
Do not write too much about existing exhibit
Summarize company’s challenges
Value creation & value capture
Chapter 10 (innovation, blue ocean strategy, how strategy in competition will be involved) &11 (competitor’s strategy)
focus on analysis
Textbook p39 figure2.4 2.5 2.6 2.7 2.8
*Financial analysis* [MUST WRITE IT]
A Report on Strategic Management of nam.R
A Report on Strategic Management of nam.R
namR was founded in 2017 with the goal of contributing to the global warming battle. Through the collection of geolocated contextual data, the start-up developed a technological solution that aided in the management of building energy and environmental performance (“namR, contextual geolocated data producer”, n.d.). Grégory Labrousse, a serial entrepreneur and co-founder of nam.R, invested in the company because he was enthusiastic about the shift to sustainable energy. nam.R had set out on an ambitious mission to use "open data" to fight against global warming. The initial stage was to create a 3D "digital twin" of each building in France in order to identify possible energy-saving solutions. It created a data analysis platform that allows businesses to understand better and execute policies targeted at reducing their environmental effect. nam.R used its data bank to include several characteristics such as the number of floors in a building, an air conditioning unit on the roof, and the material, form, or slope of the roof. This set of criteria allowed nam.R to optimize the positioning of solar facilities on a building or district scale.
This industry includes businesses that specialize in providing infrastructure for hosting and data processing. These businesses may specialize in Web hosting, streaming platforms, or application hosting, excluding software publishing, or offer clients general time-share mainframe facilities. Client data is processed and specialized reports generated or automated data processing and data entry services are provided (Werner, 2019). Manufacturers have invested in the automation of industrial activities in response to the fast-changing business environment and technological breakthroughs.Big data is also becoming one of the essential parts of the manufacturing industry since it is a key component of the fourth generation of enterprise resource planning (ERP) systems. ERP software assists in transforming obsolete manufacturing facilities into highly automated and effective powerhouses (Hermawan, 2019). Because it has the power to engage the business, data, and people, big data technology is poised to usher in a new era in manufacturing. The manufacturing industry is projected to benefit from increased technical breakthroughs.
Determine your three strongest competitors and justify with full explanations why each is considered so. Then logically organize an argument to develop competitive advantage i.e., what is nam.R’s advantage? Use all four principles for identifying potential competitive moves.
The three strongest competitors of nam.R are Enigma, Verisk, and Orbital Insight, albeit the firm has a competitive edge over them. Enigma uses similar technology as nam.R and provides a platform for users to investigate data; it falls behind nam.R since the data offered on its platform is difficult to interpret for its users. Verisk, a rival of nam.R, only covers a small portion of America and collects data from connected data sources and calculates it manually. nam.R has an advantage over Verisk since it gives comprehensive nationwide data. Orbital Insight also collects the same data as nam.R hence considered a potential competitor.
Strengths and weaknesses: nam.R strength is in skilled employees who effectively use to company’s tools to collect and process data. The company refusing to grant its customers’ data exclusivity is a weakness.
Strength against weakness: nam.R should utilize its skilled employees to create innovative ideas for new products and services and to offer exceptional customer service.
Protect and neutralize vulnerabilities: nam.R must neutralize its weakness by offering its customers data exclusivity.
Develop strategies that cannot be easily imitated or copied: To overcome the problem of consumers not understanding the solution, nam.R should show and advertise smaller parts of the broader database platform under multiple names, each bearing its trademark capital "R":
The SWOT model is an analytical method for analyzing any company based on four parameters: strengths, weaknesses, opportunities, and threats.
When nam.R was starting, it was financed by Grégory Labrousse, a co-founder. Financial support enabled the company to thrive by incorporating the required tools to carry out its operations. Based on technology, nam.R uses API to extract data, unlike some of its competitors. The acquisition of private data has been included in nam.R's open data. Data acquisition has also included building contacts and collaborating with public and private institutions. For example, a connection with NASA enabled them to access and re-use NASA's aerial photos.
Being a startup, nam.R lacks enough financial ability to expand to other countries. Expansion requires enough capital to acquire the needed technology; setting up in other countries would also require additional employees for the company. nam.R, rather than starting with client demands, opted to develop a cutting-edge 3D digital model of most France before approaching customers. However, this made it more difficult for staff to comprehend the company's goal, and a number of them departed, fearful that there would be no clients.
nam.R. saw the release of government data into the public realm to promote more openness as a huge opportunity. The release of data from other entities, such as Airbnb and insurance firms, supplemented this data. In 2019, there were more than 300 open data platforms in France and more than 3,000 worldwide, with 1.5 million datasets and high-resolution satellite photos spanning the whole country. Over half of the country had been geolocated, either by address or GPS coordinates.
While nam.R felt it was well ahead of the competition, it recognized three possible rivals: Enigma, Verisk, and Orbital insight. Furthermore, the Ile de France area was developing a smart services platform that combined public and private data sets to enhance people's quality of life. Competitors may be a problem for a company. Some competition, for instance, might be territorial, in which one firm seeks to push other companies to shut by lowering its pricing or making offers that other businesses could not match.
The visual model and data that nam.R developed lowered the cost and time of finding potential energy-saving initiatives, which is nam.R's competitive edge. Data is sent directly to customized platforms or APIs, allowing new business models and other applications. The risk of leveraging massive amounts of open data to create a complete digital twin skeleton comprising all streets, spaces, and buildings in the area seemed to be paying off, as it drew consumers from both the public and commercial sectors.
Customers of nam.R were able to identify the data necessary in mid-2019. Pricing was easy to understand and based on the quality of the ordered and delivered data. nam.R delegated a quality price to every data point ranging from 1 to 5 euros, based on how difficult it was to collect the data. Customers that wanted to buy data multiplied the quality price by the amount needed and determined how they wanted to utilize it.
According to the life cycle, nam.R is still in the introduction stage since it has not seen the high sales increase in the expansion stage. At this point, the company begins to pay more attention to entity management. The organization enlisted the help of highly qualified professionals to develop a vision for how open data may be utilized. nam.R set out from the start to construct repositories with as much information as possible to produce a complete 3D digital twin. According to the corporation, people would be astounded if they clicked and went further into a digital map since it would allow prospective consumers to imagine and picture how they might utilize the data.
Target Firm Analysis
nam.R works in sustainable development and actively promotes the use of renewable energy sources. The company's first emphasis was on gathering data to enhance building energy efficiency. The company collects any photographs or information that may be beneficial, consistently referencing the data and integrating it into one massive database. nam.R, unlike its rivals, utilizes an API to extract data from databases and then double-check it. nam.R provides low-cost services, and the majority of its clients are in the public infrastructure, insurance, retail banking, and energy sectors.
The top four countries you recommend for actively targeting for business expansion (the first is France). By expansion you intend to be the company that secures the largest market share and highest profitability globally while promoting all tenets of sustainability as discussed in class Include your decision criteria and justification for using each and the ranking of the countries with a rating for each along each criterion with full explanation). This will require considerable research along various dimensions levels e.g., macroeconomic, political, legal (right of intellectual property etc.
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