5 Strategies for Driving Business Growth through Social Change (Book Review Sample)

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Book Review: Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change
I choose this book Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change. The book has 256 pages authored by Jason Saul and published on September 210 by Jossey-Bass. Jason Saul is one of the prominent experts on assessing social impact. He is a lecturer at Northwestern’s Kellong School of Management where he teaches Social Enterprise. Jason is also the CEO of Mission Measurement LLC. It is a consulting company that aids corporations, public sectors and non-profit making organizations evaluate and expand social impact. The book can be purchased online at amazon or Wiley. The ISBN of the book is 978-0-470-89219-0.
Social Innovation, Inc. is concerned in formulating social change work for the business therefore staying relevant in the new economy (Saul, Jason p 5). The approach ensures that there is a solution to a social problem that is effective, proficient and sustainable than the existing situation. It assert a new epoch where company benefits from social change. The top corporations like Wal-Mart and Well point are transmuting social obligation into social invention. Further, it is transfiguring our mindset on the role of business in community. The book bases its findings on four years of assessing the social strategies of America’s leading companies. From the research, Jason formulated five strategies for social innovation and offers a hands-on roadmap for companies to get started.
The material is appropriate for the class. Jason is able to offer step-by-step assistance in understanding corporate social responsibility (CSR). He has incorporated his experience in class to bring the best out of the book. According to Saul, Jason (p 10), the book is able to prepare students for the corporate world where they are expected to lead on matters CSR. It is essential to them as it touches on the emerging trends of the CSR and how the company benefits from the practice. The recent examples of social innovation are the emission trading, charter schools and fair trade in the industry.
Social Innovation, Inc. is great compared to other books. Firstly, the book is written by a leading lecturer in the field of Social Enterprise. He has used the knowledge he has on CSR to bring a completely new topic of social innovation. Jason has opened a discussion that companies need to think about. Can the CSR benefit both the community and the company? What are the strategies for corporate social innovation? What is the roadmap to achieve social innovation? The other books I have read on the CSR topic don’t offer a clear strategy and the roadmap to achieve social innovation. It is unique because it is the first book I have read on social innovation concerns. The other books that I have read are mainly centered on CSR.
The intellectual level of the book can fit the university students and top-class managers. The book is moderate in terms of length as it has 256 pages. I found it easy to read as it doesn’t use a complicated way of deducing knowledge. Also, the book doesn’t use a lot of jargons or professional terms to explain issues. However, it needs a critical mind to understand the social innovation concept. It also requires someone to have an open mind so that you can debate on different areas of the study.
Yes, I would recommend the book for other readers especially those undertaking their undergraduate studies. I am certain that it will not only help them complete the course unit but it will empower them to be socially responsible in their workplace. The book prepares the students for corporate executives transmuting large industries from within, government leaders who can reduce the difference between public and private world, energetic volunteers, dexterous advocates steering social and environmental agenda forward, and efficient nonprofit executive managers and board members. I would also recommend it to the managers and employees of companies. It will help them act responsible in the conduct of their job. The managers will be willing to support CSR programs while the employees will practice CSR on performance on their task. In rating the book, I would give it a 4 star. It has good material and the content of the book is splendid. I can refer to the Social Innovation, Inc. as a game changer as far as the CSR topic is concerned.
The book has greatly affected my way of thinking. It has introduced me to the rise of social capital market and corporate social innovation. I am also able to understand that responsibility is not a strategy. The material has al...