Lakshman and Anand's Firm (Case Study Sample)

Lakshman and Anand's Firm
Name
Institution
1. Identify the business model that is appropriate for Lakshman and Anand's firm
A creator business model is a strategy that Lakshman and Anand's firm should use to generate revenue through the ethical hacking services they offer as well as training. This business model is appropriate because Lakshman and Anand's firm create a solution to piracy problems such as cyber threats experienced by cooperating, private and public companies in India. If they employ this business model, they then sell their ethical hacking services to generate profits. They can also generate real annual revenue by offering ethical hacking tutoring courses to college students, company’s employees or even government agencies which leads to increased revenue generation (Osterwalder & Pigneur, 2013).
Furthermore, if the clients or student shows a high level of satisfaction with the services provided by Lakshman and Anand's firm, they will probably boost the firm’s reputation and marketing through recommendations and customer reviews. Feedbacks and satisfaction can be a marketing tool because customers can spread how the business benefited them through a word of mouth, social media or recommendation. Therefore, this can be a channel of marketing of the firm’s solution services that will lead to increased sales of services and a high conversion rate on revenue (Osterwalder & Pigneur, 2013).
The firm can maximize profits by using its creativity and ethical hacking skills or resources to solve the problem of how to prevent hacking and cyber threats. Therefore, they should provide a solution to this security threat to many companies, organizations or institutions in India. Through problem-solving skills and provision of ethical hacking service, they will acquire more customers (Kaplan, 2012).
Creative and conventional thinking places will also help the firm Human resource department to manage the employees (professional hackers) as well as maintain a proper working environment through service delivery. Through the creative business model, the firm can create a working culture where the employees (hackers) did not feel like caged in a corporate system. This model gives them some freedom and the challenge to deliver quality standards of work according to the requirements of the firm’s projects towards client satisfaction (Kaplan, 2012).
2. Identify sources of funding and ways Lakshman and Anand can invest returns.
Sources of funding
Personal savings: Lakshman and Anand started the firm using their personal savings as startup capital to purchase computers, software programs, and other IT infrastructure.
Profits made through Sales of the firm’s ethical hacking service to their clients can be used to pay employees, and the rest invested in the business.
Training and tutorial programs developed by Anand also generated revenue for funding. The revenue generated through tutorial and training programs offered by the firm to clients, and students can be used to run and finance the firm’s operations
Borrowing loan: The firm can source funds through borrowing from friends and lending institutions such as banks
Angel investors and venture capitalists can invest their capital into the business and get shares or dividends per their capital share they invested in the firm. The company can also sell their percentage of shares to potential investors to get more funding for their business operation and expansion (Strauss, 2011).
Ways Lakshman and Anand can invest returns include:
Expand the firm’s business: Hire new professional hackers (employees) and invest in the firm to expand its operations and meet the current demand for ethical hacking services. Therefore, this translates to increased profitability ratio as the number of clients increases. Investment on expansion strategies can scale up the firm’