Case Study on Vodafone Business & Marketing Case Study (Case Study Sample)
This task was about analyzing a case study material provided on the marketing strategies by vodafone corporation. This sample, therefore, provides the answer to the analysis of the case study
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Case Study: Vodafone Corporation
Student’s Name
Institutional Affiliation
Case Study: Vodafone Corporation
Central Issues
Based on the case study, the central issues presented on Vodafone Company include the individuality of its subsidiaries. The case study shows that each of the subsidiaries of Vodafone was working independently in every aspect. As a result, this increased the company’s expenditure, which reduced its revenue. The individuality of the subsidiaries also expanded the company’s inability to share knowledge and resources (Laudon & Laudon, 2016). This was a management problem because the management decided to decentralize its operations. The individuality of the subsidiaries was also a technological factor that contributed to the problem. Vodafone was a network of individual business. Therefore, as Laudon and Laudon (2016) explain the organization was unable to share resources or knowledge that could have improved the performance.
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