Fiat Mio: The Project That Embraced Open Innovation, Crowdsourcing and Creative Commons in the Automotive Industry (HEC- 095) (Case Study Sample)

Fiat Mio case study
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Fiat Mio case study
A vast crowdsourcing task directed by Fiat Brazil included more than 17,000 members who were from 160 unique nationalities for more than 15 months. Fiat advanced a negotiation with an energetic group by connecting auto specialists, experts and normal individuals with no skills. In this venture, more than 11,000 thoughts were chosen and created to make an idea of a car, utilizing a community process called brainstorming (Wentz, 2016). Through a top to bottom detailed analysis of this crowdsourcing venture, I propose another methodology of research called an accordion model, which uses venture administration to which ensures to at most exploitation of inputs by the group. Though the stage-door process which is a channel of a group of people with a vibrant communication of an underlying supply of potential thoughts and ideas. In this article, I recommend that group sourced ventures is more similar to a procedure that verbalizes a progression of expanding and funneling periods that speak to data solicitations and conveyances. Lessons gained from the Fiat Mio case study is a true showcase of how Internet clients might profit by fruitful crowdsourcing ventures.
Through crowdsourcing effort, shoppers can dictate the way they want the product to be, this is by bringing their understanding, capacities, and also their interest to learn and test while taking part in a very active conversation with the patron organizations. In the crowdsourcing writing, not very many studies, if any, have been able to have a keen look in the vehicles business or have point by point outstanding way of investigating how various levels of interest are requested from the group. In addition, there’s lack on a procedure on how firms take into account systems to give a chance to the group to advance their commitment to the procedure and, then again, how associations might overcome psychological obsession that what specialists imagine and design is perfect.
Beginning from the simplest of thought, to cooperatively make an automobile with Internet clients, Fiat first came up with two key objectives: to make an item and connect with buyers in order for those customers to feel that the item had a place with them, Fiat named the venture Fiat Mio, meaning My Fiat in English. The Fiat Mio main aim was neither to find the best idea to award it nor find a worse idea to tarnish it. Right from the earliest starting point of the task, Fiat administrators felt it was unlikely that normal people with no skills could think of a thought that would be better than the thoughts from skilled men. Irrespective, Fiat welcomed these unskilled people and involved them directly in designing the automobile in the trusts that they may bring clever thoughts that may never have the common notion that design is for specialists alone. This was quite an astonishing result as one had the power to manage advancement of an unpredictable item like vehicles. There are dependably many things that someone may do while just sitting at home e.g. some simple and uncomplicated making of designs or to some extent coming up with something new. Through this crowd sourcing venture it was now easy to prove that one can design something with many other people from all over the world without necessarily meeting. Back in October 2010 in Sao Paulo Auto Show, Fiat at long last disclosed the Fiat Mio, the world's first group sourced vehicle, a cutting edge idea automobile taking into account the thoughts and arrangements proposed by a huge number of individuals around the globe.
The method I used to collect my data was based on both an inside and outside detailed analysis that was aimed to satisfy my ever continued interest in vehicles. It is inherent in light of the fact that the case itself, the Fiat Mio venture, merits a profound examination because of its innovation and its spearheading trademark in the car business, especially in South America. The venture is really quite instrumental in light of the fact that the investigation of this specific case will permit us to boost the comprehension of a more widespread issue: the administration of huge scale ventures including a horde of Internet clients.
I collected my information from two main sources. To start with, I analyzed in detail most of published or composed materials, especially those posted on the site of the Fiat Mio venture and a book distributed by Fiat, additionally different books, scholastic original copies, and articles in the press. Second, I performed various meetings with three of the members who took part in the vast crowd sourcing venture. These three respondents I used them as samples for the two principle branches of the procedures. Once a day, I came to discover that the organization supervised the activity of information on the online stage and was additionally the connection interfacing Internet clients with Fiat and the other way around. The information examination was essentially taking into account visual mapping procedures.
While examining the periods of the Fiat Mio venture, I came to discover that this progression of creating a vehicle from crowdsourcing was broad as well as wide, that’s why I coined it as the accordion model. The channeling procedure I came to see was not straight at all since an underlying thought or instructions is issued out to a group, and the group reacts to this test, causing a big generation of idea. This procedure though showed to uncover new patterns or bearings, which contracts towards another preparation or test to be handled again by the group. To put it plainly, in case they are faced by challenging questions or something is not clear, the group gives thoughts to the procedure and the organization in return goes through discussing solutions given by the group. After one or more emphasis, if the association judges that there is sufficient substance, the undertaking can move to another stage. Something else, another stage may be created to improve quality of the decision. This opening-and-shutting, or accordion, process goes on and on until the creation of the prototype
Fiat Brazil began to see the benefits of crowdsourcing and open advancement in 2006, when the association made a competition of thoughts in the internet. As a feature of their festival of a 30-year residing in Brazil, Fiat started a customer website chat room so as to enable people to welcome the Fiat Mio by letting them see photographs about the car and let them make recordings, remarks, and so on. The underlying point was to advance create an advertising platform so as to showcase the vast effort the unspecialized group had put into. Around the same time, circumstantially, Fiat exhibited its first Fiat Concept Car, which was produced by the outline group of the Fiat Style Center (Wentz, 2016). After two years, the second model was introduced at the 2008 version of the Sao Paulo Auto Show. The Fiat Mio undertaking was supposed to make the third model, which Fiat Brazil would display at the 2010 Sao Paulo Auto Show. This project started with the basic thought of using a crowdsourcing way to deal with an outline of a new idea on vehicles different from previous one, and it advanced through five extra stages, which finished with the dispatch of the model. When enough ideas were brought forward by the group, the firm pulled back to treat the information from inside, a short time later instructions were taken and tests carried out, through this the projects was achieved.
In order to ensure maximum gain from crowdsourcing venture, Fiat came up ...