Marketing in Schools (Case Study Sample)

Marketing in Schools
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Marketing in Schools
Marketing in schools is a complex topic that requires an in-depth understanding. The underlying factors like age and what to be consumed by children must be observed when considering a marketing and advertising strategy in schools. Products that are advertised too need to be keenly analyzed to avoid contradicting country laws and consumer policies. The age limit for some products is a critical consideration. Alcoholic drinks and other adult content materials need to be observed and controlled to avoid the use by children.
There is an appropriate age that advertising should consider, and this is because, at a younger age, children have poor judgment and decision-making. They depend on information they are given to make their decisions. Therefore, at such an age, exposure of a child to advertisements that are aimed at convincing them to believe that the product is superior they will believe so CITATION McG06 \l 1033 (McGinnis, 2006). Children below ten years should get guidance from their guardians on the available products and their features. Parents should have the sole responsibility to guide and advise their children and assist in making appropriate decisions on products to be consumed by their kids.
The stakeholders in Marketing in schools are the school principals, the advertising firms, and the children. The supply chain of the product encompasses three parties who are likely to be affected by the publicity. The advertising business need to work on creating quality and unbiased content that will be incorporated into the school programs. The internet and television news broadcast by Channel One to students in high schools having few sections with commercial messages for products and announcements.
The benefits of advertising products within schools is that it is easy to tailor your advertisement to the particular target. The fact that schools are majorly made up of a given age bracket, it is easy for advertising agencies to source and develop advertisements for products that are consumed by children hence helping them reach a large target market faster and quickly. Another benefit of carrying out school advertisements is that the firm will support programs of the schools and even provide funding for their activities as part of its social responsibility CITATION McG06 \l 1033 (McGinnis, 2006). Through such programs schools, attain the required infrastructural development for more growth, for instance, Channel one would donate satellite connections and video equipment to classrooms or halls used for the study. Another company, Zap Me, offered computers to schools, provided internet connection and access to specific academic websites. All these are infrastructural benefits to the concerned schools.
The drawbacks of such advertisements are likely to be experienced in the competitive food marketing where high calorific value foods sold in schools. Children will prefer these foods, and this will lead to health complications like obesity CITATION McG06 \l 1033 (McGinnis, 2006). Another drawback is in the donated content reading materials. The firms giving such products will provide biased information that favors their product.
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