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Pages:
2 pages/≈550 words
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1 Source
Level:
APA
Subject:
Literature & Language
Type:
Case Study
Language:
English (U.S.)
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MS Word
Date:
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Topic:

Watch A Youtube Video About Google Company (Case Study Sample)

Instructions:

Watch a YouTube video about google company (Link was provided) and explain their strategy

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Content:

Google Company
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Google Company
Strategy
Google Company has an initiative strategy that will result in huge growth to the company. This is because; the workplace is changing dramatically in the world. Additionally, the work pace is also changing and this has created the need for innovative wireless technology. This also means that air print technology is in great demand and new equipment will do well to the workplace. With new gadgets such as wall format display glass and smart card, Google will be able to secure a niche in the evolving workplace and work pace. Sharing of ideas and documents will be made ultimately easy and efficient especially for the business world. Moreover, in the business world, customers are more comfortable if they interact with each other and with the business people. This move will be made possible through devices such as smart card and the smart newspaper.
Global Market Share
With the unveiling of the new and innovative technological equipment in 2019, Google will most certainly improve their global market share. The company will have a chance of acquiring g new customer especially in the business world. Communication is part of our life and is becoming very imperative through our daily lives both for the business people and customers as well. Through devices such as I watch and Cicret Bracelet, Google are bound to attract a vast number of customers. These devices are effective in communication purposes and their uniqueness will attract a lot of customers. The devices are very powerful in commerce as they will increase customer confidence. It will be a great opportunity for Google Company to improve their market share. Effective and efficient communication serves a great platform for business to improve in their activities and services for growth and development.
Invention Strategy for Google
For Google to uphold its leadership position and market share, the company needs to focus on market penetration and product development. These are part of their intensive growth strategy and thus, for the company to acquire a large market share, it should primarily focus on this strategy. Market penetration can be achieved through their product development. The company can achieve product development through innovation’s such as cicret bracelet, i watch, wall format display glass and smart card. The company should also include this in their generic strategy for differentiation. The company has been criticized for not engaging in product development and thus, they should put more effort in developing future technological innovations. Through their future technological innovation, such as i watch and...
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