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Pages:
8 pages/≈2200 words
Sources:
4 Sources
Level:
Chicago
Subject:
Social Sciences
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 32.4
Topic:

Marimekko Marketing Audit Report: Land Use Policies In Tanzania (Case Study Sample)

Instructions:

LAND USE POLICIES IN TANZANIA

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Content:

University
Marimekko Marketing Audit Report
Author's Name
Date
Professor's Name
Program of Study
Executive Summary
This report is a marketing plan and audit for Marimekko Company in China. It will comprise of background information on the company at the initial part of the report. Because of the PESTEL analysis, the report will include an analysis of the macro environmental factors. Besides, it will involve the analysis of the competitors through porters' five forces. Furthermore, the report will comprise an analysis of the internal environment based on the SWOT analysis applicable in all the business operations for Marimekko in China. Marketing is one of the crucial components of the effective business operation. For example, it involves different activities that facilitate the transfer of goods from the producer to the final consumer.
Table of Contents ……………………………………………………........………… Page
Company's Background …………………………………………………………………4
Introduction to the Audit ……………………………………………………………..….4
Macro Analysis-PESTLE Analysis ..........................................................................…….5
Political Forces …………………………………………………………………………..5
Economic Forces …………………………………………………………………..…….5
Social Cultural Factors …………………………………………………………………..6
Technological Factors …………………………………………………………………...6
Legal Forces ……………………………………………………………………………..7
Environmental Factors …………………………………………………………………..7
Micro Analysis ………………………………………………………………………......8
SWOT Analysis ………………………………………………………………………….8
Strengths …………………………………………………………………………………8
Weaknesses ………………………………………………………………………………9
Opportunities …………………………………………………………………………….9
Threats …………………………………………………………………………………..10
Marketing Process for Marimekko …………………………....………………………...10
Competition Analysis …………………………………………………………………...11
Company's Background
Marimekko is one of the largest companies, which deal with the marketing of clothing, shoes, and other interior decorations. Following a few years after its establishment in 1956, it started expansion to external markets to enhance overall sales and profitability. Marimekko is one of the outstanding companies in China that practices effective marketing strategies in their business operation to achieve the overall objective of achieving success in the fashion industry.
Introduction to the Audit
Marketing audit involves a systematic and periodic assessment of a company's objectives, marketing environment, and set objectives (Al Fahad et al. 2015, p. 219). The main purpose of such an examination is to identify the available opportunities and problems areas and recommend a plan to enhance an organization's marketing performance. In the contemporary world, the fashion industry has been developing fast resulting in the opening of different fashion brands in China. In Shanghai, Marimekko markets a wide range of local and international fashion brands.
The main purpose of the marketing audit analysis is to reveal how the company achieves its objectives in the Chinese market despite the great competition from other companies. It is plausible that Marimekko has been facing a great challenge to find the most cost-effective promotion strategies to satisfy the wide range of customers and earn more shares in the Chinese market. According to Turker and Altuntas (2014, p. 843), the management is committed to the exportation of goods as one of the most effective strategies to have a larger market share. In the Chinese market, Marimekko uses advertisement ...

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