Sustainability / Corporate Social Responsibility Report for Myer (Case Study Sample)

SUSTAINABILITY/CORPORATE SOCIAL RESPONSIBILITY REPORT FOR MYER
Student’s Name
Course
Instructor’s Name
Institutional Affiliation
City and State
Date
EXECUTIVE SUMMARY
Myer Company is a business empire that conducts its business in Australia. Our products range from fashion and the cosmetics. As a Company, Myer is committed to satisfying its customer and its investors. To this end, during the FY 2014, Myer undertook various initiatives to realize its goals. During the year, the Company fully consolidated its affiliate business, sass and bide, by acquiring the remaining 35% of its outstanding shares CITATION Mye142 \l 1033 (Myer, 2014).Our efforts towards enlarging our operations saw us open new branches in different parts of Australia. We aspire to open other new branches in the coming years. The FY 2014 was characterized with many economic and financial uncertainties, more so in the erosion of the Australian dollar. Despite this economic turmoil, we were able to sail through the tides; our sales realized a 1.2% increase. With this Sales Volume, we achieved a dividend of 14.5 cents per outstanding share at the close of the year. Our financial comparison with others discloses that we are fairing competitively well in the global market. Our company keeps on advancing the employee’s welfare. We continue to create health awareness among our staff. Through our programs, we strive to maintain the good rapport with the community. During the year, we managed to support the community to the tune of over$2.3m. Our program, Myer one, integrates our customers in the quality service decisions. Our company aspires to be role models in the conservation of the environment. In pursuit of the goal, our company has embarked on a campaign to protect the environment. We encourage the recycling of our packaging materials in all our business concerns. Besides, we undertake to reduce toxic emissions to the environment. In the FY2014, we managed to reduce carbon emission by 5% while we realized a 2.9% cut off energy use. These were encouraging results. We embark to even lower these levels in the future.
TABLE OF CONTENTS
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Body:
* Financial/Economic Performance------------------------------------------------
* A Financial Overview of Myer---------------------------------------------5-7
* Financial Comparison of Myer with Others----------------------------7-11
* Social Performance-------------------------------------------------------------------11
* Employee health--------------------------------------------------------------11
* Contributions to the Community-----------------------------------------12
* Customer Involvement---------------------------------------------------- 12-13
* Product Responsibility-----------------------------------------------------13
* Environmental Performance-------------------------------------------------------13
* Environmental Protection---------------------------------------------14
* Energy and Carbon emission Concern----------------------------14
* Waste Production Concerns------------------------------------------15
* Packaging Concerns----------------------------------------------------15
* Conclusion------------------------------------------------------------------------------16
Bibliography-------------------------------------------------------------------------------------17
Financial /Economic Overview
The FY 2014 was marked by significant activities that had both economic and financial implications to the Company’s performance. About the activities of the Company, the financial results for the year were influenced by internal operational activities. During the preceding fiscal years, Myer saw to the implementation of an expansionist strategy. Benefits of these policies had a great impact on the performance of the company in the year 2014. Total sales for the year benefited from the new stores that were opened in the years preceding. Subsequently, the Company’s total sales improved by 1.2% CITATION Mye141 \l 1033 (Myer, 2014). However, a critical look at the company’s financials disclosed an otherwise situation. Compared to the previous years, we realize that the Net profit after tax over the last five years has been on a downward trend. Based on the FY2010 performance, profits over the years declined by 3.56% in FY2011; 17.43% in FY2012; 24.6% in FY2013, and 41.6% in FY 2014. CITATION Mye141 \l 1033 (Myer, 2014).The positive interpretation of this scenario is that the decline in performance is on a decreasing trend. This implies that over the years, the magnitude of the profit decline is favorable or improving. The impact of this performance was absorbed in diminished earnings per share. EPS showed a marked reduction from 29 cents to 16.8. These figures translate to a 42.05 % decline in the stores return per share held. As a result of the unfavorable performance, he shareholders rewards to their investment in the stores correspondingly saw a nosedive in the form of reduced full year dividends.
The opening of Shellharbour stores in New South Wales in May 2013, Townsville and Fountain Gate in 2012, contributed the sales increment. However, other developments, including the refurbishment in four of the top twenty-five stores and the closure of two others in the financial year and the preceding one resulted in an adverse impact on sales. Based on the various categories of the products of Myer, the cosmetics performed the best. The introduction of the leading makeup brand, Napoleon Perdis and the strength of M.A.C Cosmetics, benefits, and Chanel in all the stores contributed to the impressive sales. The Women’s Footwear and Handbags also added beneficial impacts on the aggregate sales volume. Customers responded appropriately to the entrance of the products in the market. The Youth and Appliances Brands, together with Myer Exclusive Brands also performed noticeably well for the realization of this sales level. National and concessional brands also did wonderfully. However, the disappointing decline in the sales of tablets and continued rationalization of audio-visual, pulled down the overall sales of the company.
Over the FY2014, the cost of doing business in Australia plummeted. In particular, the depreciation of the Australian dollar impacted negatively on Myer Exclusive Brands. Coupled with this was the Company’s over -involvement in product development. The over-commitment of Myer’s funds in such capital developments meant a contraction of its current activities. Returns from such ventures could not be realized immediately. These two had negative economic and financial impacts on Myer’s performance, thereby leading to a drop in operating gross profits. The company’s Earnings before Interest and Tax, therefore, was dismal. The net economic and financial effect of capital investment in new stores and closure of non-performing ones led to a marginal increase of 2.8 % in depreciation expense for the company. Despite the increase, the full consolidation of sass and bide business and thereby low interest rates, together with benefits accruing from the 2013 debt refinancing, net interest expense fell by 16.1% to $21.9million inFY2014. Myer also maintained a disciplined management of cash flow. On the overall, the financial performance of Myer can be explained by an analysis of the following comparative record:
* Financial Comparison of Myer with Adidas Group.
Company Name; Myer
General Financial Information Financial Year
2014 2013
$’000 $’000
Total Assets 1,932,664 1,939,705
Total Liabilities1,039,2511,034,063
Total Owner’s Equity 893,413 905,642
B)
(Basic) Profit Earned Per share (Cents) 21.8 16.8
C)
Total Ordinary shares issued (W-1) 586,303,571 583,541,284
D)
Profit received by shareholders-per share (DPS) 14.5 cents 18.0 cents
E)
Net Cash flows from operating activities 191,576 225,525
F)
Net Cash Flows from Investing Activities(104,250) (66,956)
Workings:
W-1 No. of Ordinary shares:
2014. Earnings per shares are the portion of profit that is allocated to each outstanding share. It shows how profitable a company is on a shareholder basis CITATION All15 \l 1033 (All Rights Reserved, 2015). It is calculated as:
EPS= (Net Income – Preferred Dividends)/ Weighted Average Common Shares Outstanding CITATION Ins03 \l 1033 (Instructor, 2003).
Since in our case the EPS is calculated using pro forma NPAT CITATION Mye141 \l 1033 (Myer, 2014)divided by the closing shares, then it means that
0.168=98499000/ X where X is the number of closing shares by year end.
Therefore,
X = 98499000/0.168 --------586,303,571
2013. By an argument similar to above,
X = 127212000/0.218--------583541284
The increase in the number of closing share can be calculated to 2762287. This could have as a result of the full consolidation of sass and bide business. Other reasons for the rise in the shares could probably be attributed to the increase in the weighted average number of shares outstanding that were adjusted for a bonus during the financial year CITATION Mye14 \l 1033 (2014, n.d.).
Adidas Group is a Company that is a good comparison to Myer since they are in the same industry. It financial records for the same ye...