A Review of Customer-Focus Marketing in Supply Chain (Case Study Sample)

Project Topic: A Review of Customer-Focus Marketing in Supply Chain
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Date: 01/01/2021
A Review of Customer-Focus Marketing in Supply Chain
Customer marketing in the supply chain has become a major trend in organizations as a means of targeting customers and fulfilling their needs to ensure gain in competitive advantages. An operational organization consists of various external stakeholders who influence the goals and product delivery of the company. Customers have grown to become a crucial part of the business, its operations, and its organization, making them the most influential stakeholders. This has mainly been shown by the integral role played by the customers in the business. Since operation and organization are the main pillars of the financial measure of a successful business, customers can be considered as important aspect to success of a business organization. This paper, therefore, seeks to review a customer-focus marketing in supply chain with a further emphasis on its benefits.
Marketing Concept
The global economy has seen many organizations focus on the customer base and the supply chain level. The reason for this move is to influence the competitive advantage in its supply chain. A deeper understanding and contribution to marketing results in the concept of customer-focused marketing. Therefore, the marketing strategies employed in these cases are aimed at satisfying the target customers with low input costs. According to Madhani (2020), 73% of customers expect companies to recognize their needs and expectations. The author further claims that, in reality, 51% of customers say companies usually recognize their needs and anticipations. The benefits of customer-focused marketing strategies can be realized by understanding the marketing concept, customer services, and the creation of competitive advantages. Various philosophies exist that are used to spearhead the efforts of a company in their respective