Airbnb Methodology and Opportunities (Case Study Sample)
This case study focuses on Airbnb, an American company that runs an online marketplace for vacation rentals, lodging, and tourism activities. Airbnb is now considered a well-established brand whose business model allows the company to compete with local and national hotel chains. Airbnb's ability to offer cheaper accommodation alternatives is one of the company's core competencies. Customers can choose the best Airbnb option depending on their location and budget. Prices range from affordable to luxurious, depending on whether the space is a studio, an apartment, a single room, or a house.
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CASE STUDY: AIRBNB
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Case Study: Airbnb
Company Background
Founded in 2008 by co-founders Brian Chesky and Joe Gebbia, Airbnb's idea came when the two wanted to raise money to pay the rent and decided to rent an air mattress in their apartment. They called their service "Air Bed and Breakfast," creating the company's name, Airbnb. Chesky and Gebbia created a trusted community marketplace for people to list, discover, and book exclusive local travel experiences provided by local hosts (Koskinen 2016, p. 23). In simple terms, Airbnb works like this: information about your listings, including price charges, the amenities the property has, and a description of the property and information about yourself as a host. A traveler accesses the website or app, chooses an ad he likes and accesses the book.
The traveler then pays the fare the host has decided, in addition to any additional charges, such as cleaning fees, a security deposit, and guest fees, the host approves the booking. Then Whether it's a room for one night, a tent for a weekend, or an apartment for a month, Airbnb offers unique travel experiences at different prices. With more than 7 million accommodations and 40,000 craft activities in more than 34,000 cities and more than 191 countries, Airbnb continues to gain popularity with different types of customers (Koskinen 2016, p. 37).
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