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Literature & Language
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Business Case Study (Case Study Sample)

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This assignment is 2 case studies, each will be 1000 words. Ignore the appendices.I want any other one plus the dyson case study which is compulsory. You have a choice of marks and spencer or premier league or lidl and aldi or whichever one but the dyson case study is compulsory.
I need proper harvard style referencing and citations from academic sources only, it could be articles, journals or books. No random stuff from the internet please. Its a final year assignment.

source..
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Running Head: BUSINESS CASE STUDIES
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UK Beauty Industry (option 4)
The United Kingdom beauty is one of the most lucrative industries in the country and which is worth billions and offering job opportunities to more than a million people in the UK (Jones, 2010, pg.12). The business has been on a growth trend despite the forces in the markets such as entry of new companies into the industry, inflations and threat from the competitors. The beauty industry is still, and it is expected to grow by more than 16% by next year (Beatrice, 2014). The industry has successfully overtaken fashion industry in recent years, and the trend is expected to rise with years.
The industry can produce even surplus stocks for exports to other countries in the globe. The cosmetic exports have been estimated to grow at a rate of 5 percent per year. According to Beatrice (2014), the industry has been found to survive recess more than any other industry in the UK. This can get associated with its reasonable prices and the growth of the industry at large. Furthermore, Beatrice (2014) argues that premium make-up be the fastest growing sector of the economy and during the recession, nail polish became the biggest winner.
In any market, the Porter’s five forces apply in shaping the fate of the industries involved. In the UK, the beauty industry is not an exemption of the model. In a nutshell, the forces that shape the market are supplier power, the threat of substitutes, the hazard of novel entrants, the power of the buyer and degree of rivalry in the market (Porter, 1980, pg. 9). The UK beauty industry many companies produce different brands of beauty products such as cosmetics, nail polish, lotions, and soaps. These companies despite the rivalry in the market, they must make the required profit for their sustainability. According to Porter (2008), any company that has to survive the competition must assume the competitive advantage over the other firms in the market. A small concentration ratio in the market indicates a high level of competition while a high concentration ratio shows few companies dominating the market with less competition from other businesses in the market (Hollensen, 2007).
When the race is small, the industry is viewed as disciplined (Porters, 2008). In the UK, the beauty industry is characterized by barriers to exit by the existing firms, low industry concentration fixed and value added costs, intermittent overcapacity, differences in products and brands as Porter’s suggested in his model. About Porter’s (1980) argument, the UK beauty has rivalry emanating from a large number of firms, high fixed costs, low switching costs from one beauty product to the other, low level of beauty products differentiation, high exit barriers in the market, high strategic stakes and industry shakeout. Porter’s (1980), suggested that, for a company to acquire a competitive advantage, it may opt to vary the prices as the UK beauty industry did during the recess (Beatrice, 2014). Furthermore, improved brand differentiation, using distribution channels that well suits the business, as well as exploiting relationships with suppliers.
Apart from rivalry in the market, the UK beauty industry is influenced by substitutes. There are few to none substitutes of beauty products in the UK beauty products (Jones, 2001, pg.23). Since price elasticity is determinable by substitute products (Porter 2008), the prices of beauty products remain low even during recess. Nevertheless, buyers’ power is of paramount importance to the UK beauty industry. The industry in recent year has been making billions of pounds per year, and this is facilitated by a large number of beauty product buyers (Jones, 2001, pg. 20). The industry is hence able to set the prices convenient to the customers.
In UK beauty industry, the labor force and raw materials are readily available and at the disposal of the companies in the industry (Jones, 2001). They are hence able to produce beauty products while minimizing the expenses on raw materials. This in return makes the prices of the beauty products to be affordable to the customers and hence the profits made by the industry (Beatrice 2014). The suppliers can influence the industry by selling the raw materials at a higher price that makes the company pass down the prices to the customers. This has the effect of chasing away the clients in the industry as high prices will be unappealing to them, and they will switch to substitutes.
The UK beauty industry is getting posed with the threat of new entrants into the market due to the profitability of the business. This entry of the new firms according to Porters (2008) there is increased completion in the industry, which can be beneficial or harmful to the industry. Increased competition may face out some firms from the industry while it can also lead to more specialization by the existing firms and hence better quality products and brands (Porters, 1980, pg. 63). There is autonomy of entry and exit of companies in the UK beauty industry. This is caused by the profitability nature of the industry as well as future expectations of the industry to make better profits in years to come. Nevertheless, the low prices in the industry may deter entry of new firms in the industry. The easiness of entry into the UK beauty industry is influenceable by standard production technology, little brand charter, access to distribution channels and low scale threshold (Jones, 2001). Moreover, exit from the industry is easy due to independent businesses, small exit costs, and profitable assets. This makes the UK beauty industry an attractive business.
Although porters five forces are ideal in a market, the model has several limitations. The model assumes the market structures to be static whereas, the pace of change in the market is more rapid currently (Porters, 2008). Furthermore, the model only provides a snapshot of the industry environment and does not consider non-market forces that shape the markets. In a close look at the design, it is primarily based on the idea of competition, but the industry must check into other market forces for it to survive. The model is only applicable when analyzing simple market structures. It has difficulties in integrating the current complexities in the market.
James Dyson (option 5)
James Dyson is one of the most prominent inventors in the world. He is the founder of Dyson Company, which has flourished in the worldwide market. He is an industrial designer who has invented vacuum cleaners, hand driers heaters and bladeless fans (Dyson, 2001). The company has selling agents in more than 70 countries in the world and offers employment to over five thousand people globally. One of the most remarkable inventions by Dyson is the ball barrow. He got motivated by the fact that, the steel wheelbarrow could stick in the mud and hence the need for a ball wheel, the steel body could also become covered by cement and damage the paintwork, which made him a desire for a fiberglass body (Dyson, 2001). He also bought a vacuum cleaner that failed to work and motivated him to create his refurbished vacuum cleaner without a suction bag.
Dyson’s invention of the vacuum cleaner was a market threat to the existing manufacturers of a vacuum cleaner with a bag. He was not able to negotiate the market, and he opted for Japan where his product got licensed. The company is now flourishing with all the patent rights of its products. He risked borrowing from the bank to start his production firm. He is motivated by the state of the next product and as the sole shareholder; he does not worry about shareholders but concentrates on the products (Dyson, 2001). He has been able to achieve competitive advantage over his rivals in the market in various ways.
According to Prahalad (2006), core competencies of a company are the capabilities that serve as a source of competitive advantage over the rivals in the market. These capabilities are the ones which distinguishes the company from its competitors (Grant, 2010). The core competencies of a James Dyson have built mobilization of different functional areas. One of the major regions making James Dyson company different from its competitors and hence the competitive advantage is its research and technological developments. Dyson has innovative technology that has made his products to be efficient than the existing similar products (Dyson, 2001). Moreover, Dyson can develop sophisticated elevator control solutions to come up with rapid transformations of advanced technology into new products. Dyson has also been able to assimilate the digital technology into his production processes and hence the best products in line with the current needs of the digital era (Dyson, 2001).
In his manufacturing endeavors, Dyson products designs are distinctive from those of rival is in the market. This makes his products more reliable to the consumers and assumes high quality. The management of Dyson Company is also outstanding. The involvement of Dyson in the management of his company makes it the best company with no wrangles. He can envision the future and act according to the realization of his dreams.
Dyson’s marketing strategies also give the company a competitive advantage in the market. Dyson can make the active promotion of his brand name products. He offers efficient customer services by providing them with innovative merchandise. The company also is useful in keeping and controlling its inventories using point of purchase data collection methods. Dyson can motivate, empower and retain his employees. According to Johnston (2008), this ensures that the labor force is sufficient and of high quality to deliver to the desires of the customers. In his distribution channels, Dyson utilizes th...
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