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Pages:
2 pages/≈550 words
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1 Source
Level:
MLA
Subject:
Accounting, Finance, SPSS
Type:
Case Study
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English (U.S.)
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MS Word
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Topic:

Will the Scheduled Airline be Successful in Stillwater? (Case Study Sample)

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analyzing a case study to establish if it is worthwhile to set up an airline in stillwater

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Will the scheduled Airline be successful in Stillwater?
There is enough evidence indicating that the scheduled airline will be successful in Stillwater. The strategic positioning, positive historical information, positive current information and similarities with Manhattan community are clear indicators that the projected Stillwater airline will thrive. This paper discusses at length the different pointers of success of Stillwater regional airport’s decision to offer commercial airlines services.
Strategic positioning
Stillwater regional airport is strategic as it boarders Oklahoma university as well as major local industries according to Proposed Release of Federal Airport Obligations on Airport Lands for the Stillwater Business Park,54 .Further, Stillwater is near Tulsa, Wichita among other locations that have potential travelers. Since 1929, the airport has been strategically used for storing retired planes for the military. This means that the infrastructure has already been laid down for the projected commercial services. Stillwater regional airport is strategically positioned to offer commercial services to the community and beyond as demand extends from the city to local areas. The geographical location for Stillwater airport is ideal for commercial airline services as illustrated.
Positive Historic information
Historical information points that there has been attempts in the previous years to offer commercial airline services at Stillwater regional airport. Fort Worth airlines that operated between 193 to mid70’s and Exec Express that served between 184 and 1987. From the historical information, several issues needs to be addressed in order to facilitate the success of the Stillwater airline commercial services. Such issues include entering into a contract with an operational airline and provision for revenue guarantee to such an airline. In response to such issues, Stillwater city and Oklahoma University have undertaken to address these two major issues. Since history is used to predict the future, there high likelihood that Stillwater regional airport will thrive.
Positive Current Information
Current information points that with improvements, the current runway is capable of handling commercial services. In response, Stillwater Airport has already secured a loan of $447000 to facilitate improvements. Further, a survey conducted in 2014 indicated that the city residents purchased approximately 14000 tickets that year. This shows that there is a high demand for commercial airline services in Stillwater. The survey also indicated that many travelers came from Oklahoma City where Stillwater airport is located. In addition, if commercial airlines are offered at Stillwater, travelers will save up to $50 of the current cost of flying. Commercial airline services will boost economic growth as demand will go to as high as 195000 travelers around Stillwater.
Similarities with Manhattan Regional Airport
Stillwater and Manhattan regional airports share a lot of similarities ranging from population, bordering universities, industry focus, and reported traffic. Figures...
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