Pkolino Market Business Plan General View (Case Study Sample)
It was a business plan for a company and i did my analysissource..
PKOLINO BUSINESS PLAN
General View Of The Business Plan
A great deal of research has been done on toy and furmiture industry as a whole which is a good part of any business plan. However most of the research is general information and not any information that suits best what P’kolino is trying to bring to the market. There are a lot of assumptions made in regard to growth and income without real life figures to back up, the same also applies to the figures in the marketing communications Strategy table. Another critical information that might have been usefull in the business plan would have been estimated financial statements, not just sales ,advertisement and salary estimates.Estimates of financial statements would have painted a better picture as well as offer a better summary of the information.
Market: There is a ready market in the United state of over 30 million children under the age of 8 years also the 4 million children born year each add to this pool of potential customers. To add to that, the toy industry is estimated to be atleast $1.2 billion annually.Further more, the furniture industry is a $24 billion market yearly.
The idea: The idea of turning a furniture into a toy is a great idea.It means that Pkolino is tapping into two industries at the same time which will make the products more attractive to customers and easier to sale in both toy stores and
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