Creativity in Marketing Research Assignemnt Paper (Case Study Sample)

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Creativity in Marketing
Creativity, which entails converting of new and imaginative ideas into reality, is helpful to companies in terms of marketing of products. Contrarily, most organizations kill creativity unintentionally as they struggle to look for reasons such as coordination, productivity, and control. I strongly believe that when creativity is promoted in the companies, it would enhance then marketing of products.
Question 1
This article’s main arguments include business creativity, which entails creative thinking and concerned with how people approach problems and solutions. It also argues about the cause of low creativity in companies basing it concerns on the managers. It describes the three composition of creativity, which comprises three parts namely: expertise, creative thinking skills, and motivation.
Question 2
This article impresses with how it addresses most companies. It views managers as the cause of depreciating creativity. The business creativity, which has been explained by both intrinsic and extrinsic motivation, is another impression from the article. It has explained clearly the challenges that deprive a company creativity. Negativity also emerged from how the manager treated people whose ideas did not pan out; hence, leading to termination from work.
Question 3
I think the hardest elements of business to foster creativity includes accounting, which is believed to be a preserve of marketing, research and development.,, but ideally, , creativity can be of use to every section of an organization. Many administrators hold a prejudiced perspective of creativity because to them, the process merely alludes to the thought processes of an individual, and their approach to problems, for instance. Another element is that expertise involves all that is within the knowledge capacity of a person and within the ability of his or her performance skills, for example, the basic talent is to think scientifically. Many managers underrate the concept of the creative process. They consider creativity as an individual’s mechanism of thought; they overlook how they uniquely navigate problematic situations.
Question 4
Yes, I have worked with companies that have failed at fostering creativity. The major reasons include people being deprived of freedom to do whatever they wanted and, therefore, could not decide for themselves what to do. The people were supposed to be given strategies and goals that were clearly specified, which could have enhanced their creativity. The manager of the company did not consider two factors that ...