CASE STUDY 1: APPLE MERGING TECHNOLOGY, BUSINESS AND ENTERTAINMENT (Case Study Sample)

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CASE STUDY 1: APPLE MERGING TECHNOLOGY, BUSINESS AND ENTERTAINMENT
1 Why data, information, business intelligence and knowledge is important to Apple
Data is important to Apple because it is through it that they get to know what users like and what these users wish to be improved. Data can be collected so as to determine the number of users buying applications and music on their iPad and iPhones, as opposed to illegally downloading it. A good example of illustrating importance of data is when one loses all information on iPad like videos, music and even photos. This data can be restored on iPad by the help of iCloud. This means that there should be proper data maintenance on the cloud so that when the user loses all the information he/she can get it in its original form. Probably a customer who could be worried of losing information would be happy on getting it back; this is a happy customer, so he/she will value and be loyal to Apple products for a while (Lake, Peter, and Robert pg. 37). When a customer loses information permanently, definitely he/she will not be happy and they will go to the competitor offering cloud backup.