Precision Lawn and Snow Company: Business Plan (Coursework Sample)

Precision Lawn and Snow Company: Business Plan
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Institution Affiliation
1.1 Precision Lawn and Snow Company: Business Plan
1.2 Business Purpose
The primary purpose of Precision Lawn and Snow Company is to maintain and take care of their customers' lawns. The company is structured in a manner that it has various departments that perform different and specific functions in the company. All the departments play a significant role in the company that is aimed at making sure that the company executes their purpose as required. Since the company’s focus is on maintaining, designing and monitoring lawns of their customers, it means that the company will ensure that they have qualified and experienced employees who can take care of their customer’s lawns. Besides, the company is also responsible for supplying all products that are required in marinating the lawns which include but not limited to pesticides, seedlings and manure. All this is aimed at making sure that the lawn of their customers is taken care of accordingly and to the client’s specifications.
1.3 Industry Analysis
An industrial analysis is an analytical tool that is used by a business organisation in determining their position and strength in the market. Organisations use different types of analytical tools in determining their status and performance in the market. For instance, the company may use competitive forces model (Porters 5 forces), brand factor analysis (PEST analysis) and SWOT analysis in conducting a market analysis (CFI-Education, 2018). Performing an industry analysis is essential as it will help Precision Lawn and Snow Company in identifying their potential customers and also being in the position to know the supply and demand in the industry. The company will use the three named tools separately in determining different aspects of the market.
1.3.1 Porters 5 Forces
Michael Porter introduced porters five forces in his 1980 book. The techniques are used in analysing the industry and the competitive nature of players already in the market. Each of the five forces plays a significant role in determining the nature of the market. The five forces used in the market include the threat of potential entrants, the bargaining power of buyers, bargaining power of suppliers, threats of substitutes and power of complementary goods (Porter, 1998). Each of the five forces is essential as it can analyse the nature of the market and be able to help an organisation come up with appropriate strategies to survive in the industry.
1.3.2 PEST Analysis
PEST analysis is a tool that is used to analyse the external environment of an organisation. PEST analysis is responsible for political, economical, social-demographic and technological factors that may affect the operation and success of the company. The company will use PEST analysis in critically analysing the external environment and also in developing strategies and approaches that will fit their business operations.
1.3.3 SWOT Analysis
SWOT analysis is a tool that analyses the strength, weaknesses, opportunity and threats of a company in question. The company will use SWOT analysis by analysing both the external and internal factors that directly affect the performance of the company. SWOT analysis will help the company come up with many strategies that will help them overcome the threats and weaknesses in their operation. Additionally, SWOT analysis can come up with the right approach that will support the company’s actions and activities that are aimed at improving their services to their customers.
1.4 Business Ownership
There are different types of business owners that depend on the structure and makeup of the business. Examples of business ownership are the sole proprietorship, partnership, corporations and limited liability Company, to name the dominant ownership in the market (Smith, 2017). Out of the above-named company ownership, Precision Lawn and Snow Company take the private traded company ownership. Precision Lawn and Snow Company is privately owned by a few designated shareholders who are dedicated to ensuring that they take their business activities and processes to a higher standard in the market (Shlomo & Andrea, 6 Nov 2008). The independence from the government is one of the aspects that make the company be a privately owned company.
1.5 Ideal Customer
According to Tommy (2013), he defines an ideal customer as an individual who is interested in your products and services, can pay for the products and services and has the authority to purchase the product (Tommy, November 28, 2013). At this point, Precision Lawn and Snow Company offer services of maintaining and taking care of lawns, it means that their ideal customers will be individuals who have lawns and are ready to ensure that their lawns look neat and well maintained. The ideal customer for Precision Lawn and Snow Company will be individuals who know and understand the importance of having a clean and appealing lawn and also who have a passion for maintaining their flower beds and grass clean (Tracy, 2005). Such individuals can go an extra mile to ensure that their lawn is clean and well maintained therefore will not have an issue paying for the services.
1.6 Precision Lawn and Snow Company Advantage
Precision Lawn and Snow Company focuses on maintaining and taking care of lawns of their customers. The company also ensures that they take care of flower beds around the lawns of their customers. Furthermore, the company suggests the type of grass and flowers a client may plat on their lawns and flower beds. The company provides, but not limited to, seedlings, manure, and pesticides for their clients. The company also offers services to their customers so that to maintain a good rapport with their existing clients. The company gets an added advantage when it offers extra services to their customers; provide guidance and advice to their customers for free and constant monitoring of the progress of the flowers and lawn grass. The services will give Precision Lawn and Snow Company an added advantage over their competitors.
1.7 Ethical Issues
Several ethical issues are related to the products and services offered by Precision Lawn and Snow Company. For instance, the company may violate working restrictions that prevent the company from working in a particular jurisdiction because of reasons are well known to the government. The company may also be used by individuals who have ill motifs to clients who may pretend to be workers, but in the real sense, the individuals have a plan to steal or cause harm to a customer in question. It is for...