Characteristics of a Sales Person (Coursework Sample)

Diversity: BUSINESS
Name
Institution
Role of a professional sales person
Introduction
A sale is the act of selling a good or service so as to get money. It is an engagement between the customer and a vendor. A salesperson is an individual who sells goods and services to the buyers or consumers. A sales person is the most expensive component in a marketing strategy. They also work with their customers to identify their needs, provide the relevant data, and also to provide the after-the -sale service to maintain the long-term satisfaction. Sales person agents of the business and create value for their firms’ customers, managing customer relationships, providing customer and market feedback to their companies. It is critical to note that salesperson is dynamic. They have a direct impact in ensuring the success of new and existing products, keeping existing products on the retailer's shelf, opening business ventures and generating sales order. Professional salesperson is a rewarding, honorable and challenging career (Pride & Hughes et al., 2009).
It is the goal of any business venture to make a profit. Research shows that profits can the company achieve through increasing sales and revenue. Sales people increase the sales volume by informing new and current customers about the new product in the market.
I chose the professional sales career so as to provide careers to others, to have the freedom of my own, to face the challenge of selling, to seek for opportunity advancement and also to get the rewards from a sales career (Pride & Hughes et al., 2009).
Professional salesperson does what they are legally required to do. They should take care of their customers by attributing their results to employers, economy, personal efforts and employers. Professional salesperson must note that, money is valuable, but it should not be attained at the customers’ detriment. Selling is one of the marketing components. It involves personal communication of information to convince a prospective customer to buy a good, services and or an idea.
The main purpose of a business is to increase and maximize the general well-being of people through the sale of products and services. These objectives require the making of profits. They are also providing beneficial products in the marketplace. The important selling efforts include the ability to determine the customer needs, creating and maintaining marketing mix that will satisfy the needs. The marketing or the selling department must determine the product price. This involves identifying and establishing each products initial price and special discount prices on the products (Pride & Hughes et al., 2009).
Characteristics of a sales person
They also act on behalf of their clients. Salesperson act as agents of the business by providing services to their customers. Selling is excellent, especially when the professional sales person acts as an agent on behalf of the buyers and sellers. A sales person has the responsibility of selling the company products. He or she should take an ethical responsibility to the buyer.
Individuals with accurate information about sales careers are likely to get satisfaction in the sales job. To build customer relationship, all firms must employ sales representatives. Customer representatives help the companies to retain and attract new customers. If a company has no sales representatives, it suggests that it has the probability of shutting down salesperson play a vital role in ensuring that the business attracts new customers daily. It also attracts helps to retain the existing customers. In the long run, the company can increase its sales and revenue. From the research I carried out, I realized that corporate recruiters accurately identify college students who are predisposed towards a sales career (Pride & Hughes et al., . 2009).
As a professional salesperson, I have realized that people have a negative perception of the sales career. Traditionally, sales persons were seen as deceitful, pushy, and they were also seen as culturally and intellectually inferior. There are few people who negative view sales profession. From most of the studies, female students are favorably pre-deposited towards personal selling that their male counterparts. Professional marketing and selling are interwoven in the way they handle sales (Pride & Hughes et al.,. 2009).
Roles
Salesperson creates value to the business. The purpose of any business venture is to maximize sales and revenue. Salespeople create value and wealth by understanding the needs of their customers. They then identify and create solutions to meet the customers need. It is the role and responsibility of the business to identify the customer needs and wants, and then find means of satisfying them. Creating value implies that the customers are able to get maximum satisfaction from the business products and services. Creating value also means selling the goods and services to the right people at the right time and the right people. Sales person must convince the buyers to buy products and services. They create new customers in order to increase sales and replace customers that may have been lost over time. They identify more people or companies that have the potential to buy goods or services. They have the ability to make or close the sale. Salesperson also sells more to the present buyers.
Sales person manage customer relationships. He/she uses devised strategies to ensure that marketing strategies are properly implemented to satisfy the customer needs and wants. Business is not all about making friends, but about making and retaining customers. Buyers have a tendency to buy what is appealing to them. In this case its the responsibility of the salesperson to use strategies to ensure that they buy their products. Salesperson initiates a deal with customers, and they should ensure that they close it. They must also realize that the goal is not to close the deal, but also many others in the future. They must create a long-term relationship with the customers. Professional salesperson must have a positive, professional business relationship with the organization and people that trust them.
Professional salesperson persuades buyers to buy by using the best communication methods and channels. Selling is not about salesperson; it is a requirement for entrepreneurs and businessmen (Pride & Hughes et al.,. 2009).
It's also the part of the salesperson to gather relevant information useful for the business. They must assess the SWOT analysis of the competitors. This will help the company to know its weaknesses, threats, opportunities and strengths. They will then be able to report to the company about the new strategies and offerings in the market. They are also supposed to interact with the customers so as to understand their needs. They will then inform the management about the new ideas. The managers will adjust their current offerings, create new ones, and also change their marketing strategies and tactics. It is critical that the business owners get the correct data so as to make the best decisions in the firm. A sales person provides the business with the market information. Salespeople provide information to their firms on issues like competitor's activities, customer feedbacks and reactions to new goods, business opportunities, complaints about products or policies and their daily activities. Most important, is that their salesperson is a necessary part of their employers’ information retrieval system (Pride & Hughes et al., . 2009).
They must also provide solutions to the establish a sales unit by establishing separate business units. The salespeople actively work to bring new business and keep the existing customers.
Salesperson offers, sales promotion. This is a special offer designed to attract fast sales during a specific time frame. This is through giving hampers, take away, giving discounts and reducing prices. Promotional campaigns help companies connect with customers through these processes, they are able to build trust with customers. Sales representatives involve customers at all the levels of a sales campaign. Sales persons involve buyers at all stages of their relationship. Customers need interaction and opportunities to learn about the new product brand. Current customers attain trust through a continuous follow-up and communication with the sales representatives (Anshen, 2012).
Sales person increases recognition of the business. The customers get information about certain products through selling. Many companies and business are getting into the business by getting customers to trust their business. Businesses receive sales because of their names. Therefore, it is important to increase the business recognition so as to remain competitive in the business (Anshen, 2012).
Salesperson must provide services to the customers. It can be achieved by providing a wide range of services as returning damaged merchandise, providing samples, handling customer complaints, suggesting new business opportunities and providing recommendations on how the customer can promote products (Anshen, 2012).
Salesperson also can help the consumer's resell products to their customers. A large part of many sales job is for the salesperson to resell the products that they have bought. Salesperson helps wholesale customers sell goods and services to the retailer customers. The retail customers, then helps the retail customers to sell the products to consumers (Anshen, 2012).
They also help customers use products after purchase. It is necessary to show the consumers how to obtain the full benefit from the product. This helps to build goodwill and reputation with the customers. A selling business is people oriented with the characteristic of having a face to face contact with the customer....