Chinese Economy vs Competitive Advantage for Canadian Firm (Coursework Sample)

Business Proposal (Strategy Part)
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Business Proposal (Strategy Part)
Chinese Economy is among the fastest growing and the second largest in the world after that of the United States of America (Worldbank.org, 2015). The firm should target clients in the Chinese markets through the use of conferences and exhibitions (B2B International, 2015). A study carried out recently show that most of the Chinese clientele treat exhibitions and conferences seriously, and they attend them in large numbers. In the exhibitions, quality of the services should be prioritized as this is regarded as the most important factor amongst the Chinese. The promotional strategy should ensure it encompasses this.
Competitive advantage for this Canadian firm shall be derived from its large size. It shall enable it to enjoy economies of scale therefore it can easily sell at lower cost and still reach the break-even point, unlike the domestic firms. Reduction in costs due to the economies of scale shall enable the firm to spend more on promotional activities that shall make it establish a position in the Chinese market, unlike the domestic firms.
The firm shall have to seek partnership with domestic firms to ease its entry into the Chinese markets. A Joint venture shall help reduce the time and cost associated with entry into new international markets (Campbell & Netzer, 2009). Since the domestic firms understand the market well, this mode of entry reduces chances of this Canadian company failing. Therefore, the best mode of entry into the Chinese market shall be through the use of joint venture.
Staffing in the firm shall include both locals and expatriates. Supervisory roles shall be played by the expatriates; this includes the top management positions in order to preserve the culture of the firm. Lower or subsidiary positions and roles shall be given to locals. This shall be done in order to make the locals have a feeling that the firm is part of them and establishing a good public rel...