Making Focused Observations Marketing Coursework Paper (Coursework Sample)

Making Focused Observations
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In this section, I will enlarge the list of cultural domains using the general domains presented in step six of the developmental research sequence. Next, I will select a tentative ethnographic focus of one or more cultural domains. After this, I will conduct a focused observation in my field of study having made careful plans for the observation. The list below contains an enlarged list of cultural domains as observed in my library ethnographic field study, using the guidelines suggested by Spradley (2016);
1 Kinds of Acts: X is a kind of Y. The general domain under this domain is Kinds of acts. Under this general domain, I observed and identified more focused domains such as Kinds of studying, Kinds of groups, Kinds of study areas, Kinds of library resources.
2 Kinds of places. X is a place in Y. This is the other general domain under which I observed more specific domains such as a study area which is a place in the library. Other examples include the baggage area which is a room in the library house, the washrooms which are places in the library and the library counter is a place in the library.
3 The third cultural domain is the cause-effect domain: X is a result of Y. Under this domain, I identified specific activities such as; being in the library is a result of examinations, tests, group discussions and assignments. This means that many library users mainly go to the library when they have any of the listed activities to do. Otherwise they would not visit libraries.
Selecting a Tentative Ethnographic Focus
After making the enlarged list of cultural domains in the library as indicated above, I took my time to focus on one general domain. When doing this selection, my aim was to choose a domain from which I can observe as many details as possible CITATION Ste99 \l 1033 (Schensul, Schensul, & LeCompte, 1999). I utilized the criterion of organizing domains in order to come up with this selection. Using the criterion, I found out that the general domain X is a place in Y seems to organize a great part of the cultural meaning in the library. As suggested by Spradley (1980), I realized that this domain ties most of the library information together. Thus, looking at the domains under this general domain as listed above, I realized that putting my focus on study areas, washrooms, library counters and baggage areas all of which are places in the library will enable me obtain a lot of cultural information about the library.
Focused Observation
After making a focused selection of my ethnographic domain, I went back to the library to make more focused observations. I attached several structural questions to enable me do thorough field observations CITATION Ste13 \l 1033 (Schensul, Schensul, & LeCompte, Initiating Ethnographic Research: A Mixed Methods Approach, 2013). The questions for my focused domain include; what are all the types of study areas found in this library? What are all the washrooms in the library? What are all the counters in this li...