Marketing Environmental Forces That Apply to Facebook Situation (Coursework Sample)

Marketing Environmental Forces that Apply to Facebook
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Question: Marketing Environmental Forces that Apply to Facebook situation
Marketing Environmental Forces
The marketing environmental forces comprise of both the controllable and uncontrollable forces in the environment in which a company operates. The controllable or internal forces are those factors which are within the control or are internal to the organization (Pride & Ferrell, 2017). A marketer, in this case, can make decisions that affect such variables as price, promotion, product, and place. On the other hand, the uncontrollable forces are those factors beyond the control of the organization. These are the forces that the companies have no control over; the companies can only adapt or react to them.
Facebook is a global company operating in several countries among them US and UK markets. Because of this, the firm is affected by both the external and internal environmental forces. In this situation, its operations are affected by the external environmental factors such as; government policies that exist in specific markets, social and cultural forces, technological changes, and competition (Pride, 2015).
Competition: The Company faces the challenge of competing products such as Twitter and Instagram. Facebook faces competition from the similar products’ brand in the same industry. It is, therefore, important that the company must monitor these activities because these products will influence pricing as well as promotional activities in the market.
Governmental policies: Other factors that influence the operations of Facebook also include governmental policies. These are laws and regulations set by the government to regulate the operation of businesses in the market (Armstrong, et al, 2015). Government restrictions of the environment of conducting businesses hinder the business operating in the market.
Social and cultural forces: This refers to the individual and group behaviors’, lifestyles social and cultural forces and beliefs. For example, in the Facebook’s Mood Experiment, consumers in the United States felt their privacy has been violated even though not legally enforceable in the United States. It is, therefore, important to note that the same issue in the UK is illegal. This explains why, it is necessary to consider the environment in which a business operates in, a violation of laws may result in expensive lawsuits that may cripple the business activities.
Technological changes: The emergence of technology is not with its challenges to marketers; it has implications on the type of a product that a marketer can provide. It is, therefore, important that changes in the environment must be adapted to changes in the specific markets.
External environmental forces that affect one specific business may be an opportunity for exploitation by another business in the same market or another. It is important to keep diagnosing the market for any changes for effective adaptation of the business.
The Controllable Environment...