Describe the Problem Recognition and Consumer Behavior (Coursework Sample)

Problem Recognition and Consumer Behavior
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Problem Recognition and Consumer Behavior
The correlation between problem recognition and consumer behavior is evident in the role of problem recognition as a determinant of consumer behavior. Problem recognition represents a critical variable in consumer behavior evident after initial exposure to new information on a product. For this reason, consumers identifying a discrepancy between the desired state and actual state of a product will be crucial in refining the decision-making process by the consumer because purchase involvement increases. Pride and Ferrell (2010) affirm that the assertion connotes that the capability of the customer to differentiate products heightens through comprehending the consequences that will be apparent from the purchase of a product that is short of the expectations. The ability of problem recognition to distinguish the product value in relation to its optimal use defines the category of consumer decision making.
The category of consumer behavior at product adoption is habitual, limited and extended decision-making. Habitual decision-making entails a consumer behavior where customers repeatedly buy the same product. This form of purchase always reflects minimal desire to search for product alternatives signifying predictable product lines. Experience and memory connected to branded product lines are crucial sways at purchasing time. Price resistance along with service or quality dissatisfaction undermines consumption attributed to habit (Cole, 2015).
Limited decision-making is observable in a product of unease with status quo evident in consumers seeking additional information before buying. The additional information depends on word of mouth before decision-making. Lastly, extended decision-making is noticeable when consumers are uncomfortable with the existing product lines particularly when price sensitivity underlines differences among multiples alternatives, in addition to, the post-pur...