A Solution To The Present Important Marketing Strategy Problems (Coursework Sample)
instruction: respond to the marketing strategy questions
the sample is a solution to the presented marketing strategy problems.
1. One of the positioning statement for South West Airline Company is "The low-cost airline" (Weiss, Friesen, & Weiss, 2017). This statement is highly effective and makes it market itself to more customers since passengers like to enjoy traveling at reduced prices and with better services.
2. I agree with the statement effective brand positioning decisions establish foundations upon which successful marketing programs are built and create a brand equity. The South West Airlines have various positioning decisions which have enabled them to have a better branding name for the Company. For example, they are the on-time airline and true to this the flights happen at the scheduled time without delays.
3. Defender strategy is where an organization has a narrow market domain. Usually, they do not look for more markets or opportunities but struggle to maintain dominance within their specific market and penetrate deeper into these contemporary markets without consid
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