Survey in Public Relations (Coursework Sample)

Survey in Public Relations-SurveyMonkey Name Institution of affiliation Date Survey in Public Relations-SurveyMonkey Founded in 1999, SurveyMonkey is one of the world’s leading survey company. SurveyMonkey has built a technological capability based on its 17 years’ experience in web development and survey research. The company has revolutionized the manner in which people carry out research making it easy, affordable, and accessible to everyone. The company specializes in performance reviews, online survey, market research, questionnaires, employees, and customer feedbacks, parent feedback, and performance reviews CITATION Riv16 \l 1033 (Rivera, 2016). Free research services offered by SurveyMonkey Survey Monkey has been designed to provide a positive experience for both its clients and targeted audience. SurveyMonkey has created the best tools for research that enable its prospective users to gather the right information needed in making informed and intelligent decisions. These services are available across various pricing plans offered by the company. Survey Monkey provide one free plan that has limited features and charges for various pro plans embedded with advanced research features. SurveyMonkey’s Basic plan, which is the lowest tier, provides people with a platform to create and send a survey with a maximum of ten questions that include descriptive texts, images, or question. Basic plan users can only view 100 responses per survey CITATION Sur16 \l 1033 (SurveyMonkey, 2016). The type of clients served by SurveyMonkey SurveyMonkey has become a distinguished household name in the research industry. Surveys Monkey’s web-based survey solutions are entrusted by millions of organizations, companies, and individuals in gathering up to date data that is crucial in making well-informed decisions. It has over 14 million trusted customers globally including 99% of the Fortune 500. Its most popular clientele compromise of companies and individual looking for marketing surveys, customers and employees surveys, nonprofit surveys, education surveys and health care surveys. Companies seeking customer and employees surveys These categories comprise of companies that want to strengthen their relationships with their clients and increase their customer base. Such companies are looking for ways in which they can get critical information on customer preferences and their honest opinions their satisfaction with their company and its products. They also seek customer survey templates that can spark feedback on areas that require improved on their products and how to improve brand loyalty. On the hand, other clients seeking employee’s surveys includes those companies that need survey templates that will give them insight into factors that affect the productivity of their employees. This intelligence involve issues such employee’s satisfaction concerning their working environment, roles and responsibilities, management, experience and enumeration. Companies seeking marketing surveys The most efficient way to promote a business is getting the right response from the targeted clients and acting on it effectively. Clients under this tier compose of mid-level companies and large enterprises alike seeking survey templates that give them important feedback on their brand, market gaps, and current market trends. Companies with established products seek for survey templates that let them know what prospective customers think of the product, how customers interact with their brand and insights on areas that will require improvements to suit the tastes and preferences of the targeted customers. Other clients of SurveyMonkey include Healthcare providers seeking surveys templates that provide them with information essential in improving healthcare services. Non-profits are seeking survey templates that offer them with insight on their constituent’s needs and donor’s reasons for contribution, enabling them to channel their resources towards achieving their philanthropy visions. Educational institutions seeking ways to give educators, parents, and students the chance to air their views that will help keep their institutions on the right track to success. Popular uses for surveys Improving customer satisfaction One of the common uses of surveys is improving customer satisfaction. Customers are integral to the success of any business. Surveys give organizations critical information on customer’s perception towards their products. Such insight not only enables organizations to craft their products in a manner that motivates them to buyer their products often and thus developing loyalty to a certain brand but also help them to build effective brands that are responsive to customer’s tastes and preferences Ensuring employee’s satisfaction Employees are key stakeholders in any organization, and most organizations rely on employees for their success. Organizations can uncover areas of concern such as remuneration, working environments, opportunities for employee’s growth and management. Such insight enables companies to act proactively and thus improving output leading to growth. Growing sales through marketing In the contemporary business world attracting customers and keeping them happy is critical to the success of any business. Due to marketing surveys, companies benefit from valuable information on the proper marketing strategies, current trends in marketing as well as market gaps and thus enabling them to make informed marketing decisions. Improving Nonprofits operations Nonprofits are mostly benefiting from templates that help them in identifying areas of interests in keeping their constituents and funders happy. Nonprofits can uncover metrics that their need to drive improvements ensuring that they spend most of their time making their visions a reality. Ways to use SurveyMonkey as a PR practitioner Every public relation activity involves analyzing facts gathered through research (Newsom, Alan, & Judy, 2013). The following are ways I can use SurveyMonkey in PR. Making unbiased opinions Surveys, when conducted effectively, eliminates bias and gives a realistic picture on how the public views the organization. Relying only on public relation workers on their views...