Elaborate the Importance of the Following Discipline in IT (Coursework Sample)

TECHNOLOGY AND COMMUNICATION
Students’ Name
Affiliate University
TECHNOLOGY AND COMMUNICATION
SOCIAL MEDIA
The social media has advanced over the years having different platforms but the most convenient section that it helps on the company building is the fact on promotion of public relation (Neti, 2011). It is usually very comfortable to work in a community with maximum support on the company and furthermore the company makes sure to reach to the customer and attend to their issues to the maximum.
Through the media customer reviews and concern on the products helps in determining the falls of the company hence helping in better strategies in better brand production in the future.
Cameron coffee is one of the leading manufacturing companies, to maintain their image and integrity in the market niche the company needs to use the social media for promotion of new brands and also allow customer views to help the company correct future mistakes (Neti, 2011).
By the use of social media their usually various site, television programs, and even radio to help in advertisements. Through a global advertisement news will reach various localities and the idea of having taste on the brands becomes known.
There are usually lovable programs on television stations, the companies’ main idea is to locate advertisements during intervals of such programs to help get attention of most of the viewers hence helping to promote the company and brands.
In addition, there are usually various social sites that help with the provision of company accounts in order for easy communication with their clients. These sites can set up a survey questionnaire on the products that the clients need to fill online to help the company realize and know the weakness and strengths of the company creating a better chance of growth and stability to the company.
BIG DATA
Cameron’s company is an enormous company with several employees, it also depends high quality beans for it coffee production all these needs finances. Being an employee the company receives a lot of data that needs to be recorded and analyzed to minimize its downfall. Since some of the coffee goes to retail Cameron’s coffee needs to satisfy the customers’ needs (Purcell, n.d).
Big data comes into play in retail satisfaction by the company. The possibility of maintaining and satisfying the customer big data has almost all the customers purchasing habit and also comments and reviews through data management.
With all the data the company gets to know their weakness and strengths and how the economy changes (Purcell, n.d). It is an advantage because the company can use in memory analytics to help predict the future economy and produce better products for the future.
Though not easy the rise of technology has opened a way to use calculated algorithms to help predict market trends and also better products for better market niche (ULARU, PUICAN, APOSTU, & VELICANU, 2012). With such technology Cameron’s coffee future is certain because of the confidentiality of the products produced and also the loyalty of the clients.
Since the company has a website that allows comments from the clients it is of importance to implement text mining technology to help in management of customer comments, discover new trending topics about the company’s products and amend relationship between the company and its clients.
CLOUD COMPUTING
With the growth of the company there have been streams of data to help reduce the hidden patterns and insights in the institution. To resolve such matters there have been advance use of technology to help capture and analyses the data.
With the help of cloud services there have been boom in business because the data is mainly streamed and analyzed online. The company adopted the use of cloud that has various platforms on how to handle the clients (GRIFFITH, 2016). Though these platforms are very systematic maintain their role on reaching and connecting to the customers via the int...