GLOBAL BUSINESS ENVIROMENT. Business & Marketing Coursework (Coursework Sample)

Business Strategy
Executive Summary
This report explains the effects of macro environment on small and sized medium business and the strategies for the business to expand and reach global market. It broadens our understanding on comprehending the daily interactive factors with the owners of business. More elaborations with facts and application to a business are explained in details. Deep research was done using the different scholars.
Table of Contents
Content page
LO1: macro environment on an organization4
LO2: the effects of internal environment on business7
I. Overview of internal environment
potency
faults
possibilities
endangers
LO3: analysis using Porter’s Five Forces9
I. Brief introduction on Porter’s five forces model
competitive rivals
customers power to bargain
threat of substitution
vendors power to bargain
endangers to additional entry
L04: models, theories and concepts to assist on strategic direction11
I. models and theories of strategic directions according to Porter and Bowman
Recommendations12
Management strategic plan13
Conclusion15
References 16
BUSINESS STRATEGY
Part one; LO1, LO2 and LO3
LO1; Macro environment on an organization
Internal and external environment have had a great impact on many organizations. The effects and the strategies on how to ensure that, the macro environment does not affect your firm adversely are as discussed on political, economic, technology, ethical, socio-cultural and legal factors below;