Marketing Coursework: Provide An Overview Of Apple (Coursework Sample)

Discussion on Apple Inc. Corporation
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Apple Inc.
Introduction
Apple Inc.is an American multinational technology company that designs, develops and sells electronics, computers and software. Apple sells products either through retail shops or its outlets. It is involved in manufacturing, merchandising, hybrid business, and partnership. Apple has many branches hence consider business information as the key to the development of the company.
Business ownership
Choosing the best form of ownership can be tedious. There are several legal forms required before one starts a business and this has to be put into consideration. The primary factors are liability and taxation of the business entity. Types of business ownership vary. A company owned by one person is called sole proprietorship. The partnership is a sole proprietorship only that it’s owned by more than one person. Partnership and sole proprietorship are easy to form and requires less legal procedures. They are both taxed once since the profit goes directly to the owners. The significant disadvantage is that the owner takes full responsibility of the company in case of losses.
Limited liability Company
Limited Liability Company combines the earning structure of sole proprietorship and partnership and adds limited liability of a corporation. It is easy to create with few legal requirements. On the other hand, it’s difficult to change to a public traded company.
C Corporation
C Corporation is a type of business ownership solely for big companies. The property is spread among the shareholders who have limited liability (Perera, 2011). Limited liability is an advantage to the stockholders. C corporations are taxed twice.
S corporation
S corporation business ownership combines the earnings of partnership and C Corporation. Advantages are that members have limited liability and are not taxed twice. However, it restricts the number of owners so that it can remain as S corporation.
Small business
Business is termed as small basing on government support and tax on the company. Small businesses are mostly privately owned. It can be sole proprietorships, partnerships or corporations. Small businesses have fewer employees and make less profits. Old World Inn is an example of a web based small business. It uses content to assist those traveling on their site and others. Another example of a small business is Riverside foods. It uses its newsletter for announcements. It deals with new product announcements, weekly sales, and savings. It also adds up to its newsletter recipes of products found in its stores.
Overview
Apple is a company dealing with invention and selling of electronics, computers, and software. It’s one of the growing technology companies in the world. It also offers services, accessories and network solutions. The company is situated in America, Europe, China, Japan and Asia. It sells iPhones, iPads, computers, iPods, and watches. Apple is a publicly owned corporation. Its products are at public disposal for them to buy and even resell (O'Grady, 2009).
Business expansion
Business expansion is about strategizing. Apple should create more retail outlets for products. This way their sales will increase because it’s accessible to customers. It allows those in remote areas better access to their products. An example is India; the retails stores are few and the primary product being sold is Samsung. Samsung has hence gained popularity in India with more than 2100 retail outlets. They have offered a network coverage of more than 6000 Districts. Apple can also expand by reducing the prices of their products. People always go for affordable and high-quality products to get value for their money.
Franchise
A franchise is a right or license given by a company to a group of people or an individual to market its products or services in a specific territory. Franchising is thus the act of putting into practice the right to use the business brand for the specified period. A franchisee is an individual or a group of people who have been licensed to market the company’s products or services in a region. A franchisor is the person or organization that grants the right or license to the franchisee to conduct business. The franchisor owns all the rights.
Business information
When a business is informed, it’s able to make informed decisions. Customer satisfaction is vital here. Customer information would provide a better way of engaging with clients. It allows the company to come up with better means of satisfying the customers. The data gathered puts the company at a better place to understand consumer audience and groups. An example is a business that sells shirts. The company can seek information from the customers on improvements needed and even the types of ads that would be effective. New designs on shirts can also be gotten from customer information. Apple can make use of business information to better their products by focusing on company needs.
MIS
Management information system is a computer-based system that provides managers with tools to organize, evaluate, manage departments within an organization. It can be a software, hardware, decision support system or applications that help the managerial run the departments efficiently.
Functions
• MIS Store’s organization's data.
• Helps with problem-solving in a company
• MIS measures critical metrics of the company which reflects its position.
• MIS provides data needed by the team for its activities.
• Helps in managerial aspects.
• It gives satisfying information from various fields after visualizing the data.
Accounting
Accounting is a systematic process of identifying, measuring, recording classifying verifying summarizing interpreting and communicating any financial information. The aim is to assess profits or losses made by the company. It also calculates the firm’s assets, liabilities and owners’ equity.
Importance
Accounting is essential in that it enables the analysis of a company’s finance to make sound decisions. The data that had been collected and analyzed are kept for future references. Accounting also helps in prevention of fraud, and in case it happens it can be realized early enough. Accounting calculations are required when a company needs to get funds or loans. There are specific formats acceptable by financial institutions. Sound accounting data also earns the company reputation, and people get the confidence to invest in the company.
Balance sheet and Income statement
The balance sheet can also be called the financial position of the company. It provides an economic situation at one glance. Hence it summarizes a company’s assets, liabilities and stockholders’ equity at a particular point in time. It can be at the end of a year or month. The balance sheet gives investors an idea about the company finances.
Income statement states the company’s financial performance over a specified period. Economic performance is analyzed by giving a summary of how the firm incurs its revenues and expenses through non-operating and also operating activities.
Financial situation of company
The balance sheet shows the position of a business at a specified period. The company using a balance sheet can see the economic situation facing it. Creditors look at the company’s assets that can be used to pay debts. Sometimes the assets are few compared to liabilities hence the company cannot borrow loans and funds.
The income statement shows the profits a company makes over a specified period (O'Neill, 2009). The report though does not show the financial position since the company may make the profits only in that time. The company may have lots of debts but make profit. The company will use the profits to pay outstanding debts. Therefore, it is paramount to ensure continuous cash flow to the business.
Importance of financial management
Financial management is essential for any business. Business with no financial administration is doomed to fail. A successful business requires more assets than liabilities. Bookkeeping enables the company to track its expenditures and profits to plan for the future. Financing of activity is vital during low periods. Financing business can be done using...