Public Relations Communications & Media Coursework (Coursework Sample)
The task required a press RELEASE for Hotrod Company on recalling of vehicles that developed brake problems and strategy to recover the reputation of the company.
The sample shows the press RELEASE draft and the reputation recovery STRATEGY to rebuild the Factory reputation.
Public Relations
Name of Student
Name of Institution
Date of Submission
Introduction
Public relations activities help an organization to develop and maintain its image. Effective conduct of PR during a crisis will salvage the firm's reputation. This paper seeks to come up with Hotrod press release, give reputation recovery strategies recommendations and analyze the image restoration activities regarding the lethal floor mats case.
Press Release
David WenFOR IMMEDIATE RELEASE
Hotrod Factory
20042 Polk St NE,
hotrodfactory@gmail.com
Remedy of Brake Override Software
Resolving the Unintended Acceleration problems in Hotrod Car Models
East Bethel, MN: Hotrod Company has today, Tuesday, October 11, 2016, received three investigations report on unintended acceleration cases in our car models. The reports from our internal investigation unit, the local authority and the highway safety administration have independently established brake pedal fault as the cause of the problem.
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