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1 page/≈275 words
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Level:
MLA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
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MS Word
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Topic:
Declining Products and International Expansion (Coursework Sample)
Instructions:
From the e-Activity, select a declining domestic product, one that has reached its declining stage domestically. Expound on how the use of the international product life cycle may strategically advance expansion of the product internationally.
Fatehi discussed the MNC executives’ state of mind towards foreign people, ideas, and resources, at home and abroad. As a domestic executive, considering the expansion to international markets, determine two (2) methods to address the different people, ideas, and resources for this expansion.
Content:
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Declining Products and International Expansion
A&W is an American food restaurant that is owned by Yum! a fast food holding company. The food chain was founded in 1919 and grew rapidly, opening more than 450 branches all over the United States after the Second World War. The food store was the pioneer of the "drive in" fast food concept. In 1971, the company introduced canned sodas into the market. Despite A&W’s long business operation, the company has suffered serious financial setbacks that have led to declining sales. The food store now has less than 300 outlets in the U.S; this number significantly contrasts that of its competitors. KFC has more than 3000 stores in the U.S. Subway, and MacDonald enjoy nearly the same market share in the U.S too. The companies also enjoy a massive global presence.
The use of the international product lifecycle may strategically advance the expansion of A&W and its products internationally, despite its declining sales. The company needs to reinvent itself by defining new markets, products, brands and delivery of service based upon the existing trends. A&W’s management needs to survey continually, research on its customers and the market in order to get these ideas. A&W needs to embrace innovation its product and service delivery. Lastly, the company should develop market strategies that will counter that of their competitors.
Business expansion into international markets f...
Tutor
Course
Declining Products and International Expansion
A&W is an American food restaurant that is owned by Yum! a fast food holding company. The food chain was founded in 1919 and grew rapidly, opening more than 450 branches all over the United States after the Second World War. The food store was the pioneer of the "drive in" fast food concept. In 1971, the company introduced canned sodas into the market. Despite A&W’s long business operation, the company has suffered serious financial setbacks that have led to declining sales. The food store now has less than 300 outlets in the U.S; this number significantly contrasts that of its competitors. KFC has more than 3000 stores in the U.S. Subway, and MacDonald enjoy nearly the same market share in the U.S too. The companies also enjoy a massive global presence.
The use of the international product lifecycle may strategically advance the expansion of A&W and its products internationally, despite its declining sales. The company needs to reinvent itself by defining new markets, products, brands and delivery of service based upon the existing trends. A&W’s management needs to survey continually, research on its customers and the market in order to get these ideas. A&W needs to embrace innovation its product and service delivery. Lastly, the company should develop market strategies that will counter that of their competitors.
Business expansion into international markets f...
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